Wunderman Thompson Brings Agency Office Buzz To Employee’s Homes.
COVID-19 has compelled the world into self-isolation which means working from home indefinitely- which is challenging for highly collaborative and creative industries like marketing and advertising. Technology bridges the gap of connectivity but nothing can replace the buzz...
Google Cuts Marketing Budgets by 50%, Freezes Hiring.
Key Points
Budget cuts and hiring freezes across marketing and across Google.
An internal document reveals Google is cutting its marketing budgets by as much as 50 % for the second half of 2020.
The marketing budget cuts may be a way to combat reduced advertising...
Amazon Tests Customer Service Chat bots With Original Dialogue Capability
Amazon takes one more step towards its mission of being ‘Earth’s most customer-centric company’ by working on commercial service customer chatbot to generate original dialogue in real-time using recent major developments in AI language.
The retail giant said that most...
Creating Stunning Visuals That Also Deliver Results Is A Science. Today, We Decode It.
Good advertising is not always about selling a product but creating a long-lasting impact and that is precisely what visual adverts do. An attention-grabbing image has been proven to increase engagement and performance.
The world is now more visual than ever before.
The old...
Facebook Will Shutter Activities For Mobile Web and In-Stream
Facebook on April 11, 2020, will shut down the Audience Network and no longer fill any requests to web and in-stream placements. Now, mobile marketers will face problems who administered ad campaigns through Audience Network. As per their blog post, Facebook will record data...
Top 5 ads of 2019 that swept all the awards, and hearts.
A good commercial has the power to increase your brand value, new customers and generate sales. Catchy phrases, jingles, creative taglines and more can draw mass attention and become history when done right, bring the companies higher returns.
2019 saw some of the most...
12 Digital Marketing Trends Shaping Business In 2020 (with case studies)
The year 2020 is full of technological advancements – Artificial Intelligence, data-driven marketing, and much more. With new tools and technologies emerging every year, marketers can choose from a plethora of options across digital marketing to connect to a new...
