JGroup and FoxPush Announces World’s First Arabic Demand Side Platform.
Key Points:
Fox Push, the latest investment venture of JGroup, together announces the world’s first Arabic demand-side platform(DSP).
The DSP platform will have Cost Per Action(CPA) and Cost Per Lead(CPL) bidding models.
It will offer programmatic direct buying solutions to...
ArabyAds Acquires Advertising Platform AdFalcon
ArabyAds, a leading advertising and marketing intelligence platform in the MENA region acquires the advertising and data platform and former technology hub of Noqoush Media Group.
The acquisition is a part of the young mobile media company ArabyAds’ vision to revolutionize...
Walmart and Microsoft Join Hands To Bid For TikTok, Fighting Against A Common Enemy: Amazon.
On Thursday, Walmart confirmed, that it will be teaming up with Microsoft, to bid for the purchase of TikTok. The step they took, is considered as a move forward in the direction to tackle Amazon; Amazon being a competitor for both. In the field of Cloud, Microsoft faces...
Top 10 Emerging Indian Ad Tech Startups You Should Know About
The market for advertising technology is expected to record exponential growth between now and 2023.
-CMO Adobe
Just as advertising is the business of making advertisements, ad tech is the business of using technology to make advertisements faster, quicker, and efficient. The...
TikTok Market Struggles In Midst Of Trade War Between USA and China!
The uprising trade war between the USA and China is not a new issue in the market. Everyone knows about the ongoing trade war between the two countries. Among these tense scenarios, TikTok is fighting hard, not to get trapped in between. However, it is hard to avoid the...
Amazon.sa is about to Replace Souq in Saudi Arabia
Highlights:
Amazon.sa has been launched in Saudi Arabia replacing Souq.
The eCommerce giant is operating three fulfillment centers and 11 delivery stations with a workforce of more than 1400 across Saudi Arabia.
All existing Souq customer credentials, wish lists, delivery...
Nadim Samara Quits Omnicom After Being With Them For 19 Years
CEO of Omnicom Media Group MENA, Nadim Samara has decided to quit OMG. He will be relieved from his role in OMG, on 30 June 2020. This decision was taken after a mutual agreement between Nadim and OMG.OMG is parent company group for PHD, Hearts and Science media agencies...
Adimo Joins Forces With FutureTech, To Create A True Commerce
Recently, FutureTech and the shopper technology marketing company, Adimo, joined resources. They aim to provide better solutions to their clients. FutureTech is an ad technology and media company operating in diverse verticals.
Image credit – ThisisFuture
The deal opens...
Exit Lockdown. Enter Reality – What Comes Next?
10 weeks. 70 days. 1680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, it’s a stark reminder of our time in lockdown. It’s strange to think that...
TikTok Helped UNICEF Gather Funds of $200,000 for the Welfare of Children –
Key Insights:
The global leader in short mobile videos inspired its community to raise awareness and funds for UNICEF in the latest challenge #JoyOfGiving.
According to UNICEF analysis, 99% of children and young people under 18 are vulnerable and support disproportionately....
