Snapchat Spotlight Challenges & Other Monetization Tools For Creators!
According to Variety, Snap is pushing boundaries with new tools for Snapchat creators that will help them bring in more cash. Snap is launching Spotlight Challenges next month, which will provide cash prizes ranging from $1,000 to $25,000 to users with the most views in...
TikTok Partners With Double Verify For Ad Measurement And Brand Safety
Highlights:
-Partnership with Double Verify will help brands to authenticate media quality on the short-video sharing platform TikTok.
-TikTok entices advertisers with new ad measurement, and brand safety tools, and combat ad fraud.
-The partnership will bring advertisers...
Trade Desk Partners With Samsung Ads For Programmatic CTV
The Trade Desk announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can aid Indian marketers to reach millions of engaged viewers all over the open internet. The Trade Desk platform will provide marketers access to Connected TV...
All You Need To Know About Connected TV Advertising!
With traditional TV seeing an increasing plummet, our advertising behavior has seen a paradigm shift. This shift is accelerated by the growth of CTV or Connected TV advertising.
The entire landscape of digital advertising is being taken over by CTV now – and that is...
Aleph Acquires 86% Of Connect Ads In A Quest For Global Expansion!
Aleph Holding, a worldwide partner to the world’s largest digital media companies, has acquired 86 percent of Connect Ads in a cash and stock swap, the company said today.
Aleph Holding now has a presence in the Middle East and North Africa, as part of its global...
Success Story Of First Programmatic Campaign In Gulf!
One of its kind and the most awaited event in the history of advertising took place in Sheikh Zayed Road. Sheikh Zayed Road is the most iconic and busiest road in Dubai. The event was an Out Of Home campaign by The Trade Desk and L’Oreal recorded by BackLite Media.
James...
Loreal And Trade Desk Launch First Programmatic Campaign In Gulf!
The Trade Desk, a global advertising technology firm, has announced the success of a programmatic DOOH campaign with L’Oréal in the Middle East – a first for both brands in the area.
The campaign, which intended to raise awareness of L’Oréal’s new Yves...
ArabClicks And Merit Incentives Form Partnership!
In The Picture Above: Patrick Samaha, group CEO, ArabClicks, and Julie Leblan, CEO and Founder, Merit Incentive
Merit Incentives has established a strategic relationship with ArabClicks, an affiliate network based in the Mena area.
With ArabClicks’ access to the...
Dmexco Decides To Go Digital Again In 2021
For the second consecutive year, Dmexco has decided to hold its conference digitally. The conference will be held digitally in Cologne, Germany. It is speculated to be one of the biggest yearly ad tech conferences. According to the sources, the event organizers wanted to hold...
All About “Baaz”- World’s First Exclusive Arabic Social Media Platform.
The beta version of the first Arabic social media platform “Baaz” was launched. The platform created in the Arab world for the Arab world targets the audiences in the Middle East and North Africa (MENA) region and is characterized by providing features that are...
