Ogury and The Trade Desk Partner To Offer Programmatic Mobile Advertising
Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this integration, media buyers can now have access to Ogury’s high-performance, privacy-protected mobile advertising capabilities.
This direct collaboration...
MMPWW Establishes Exclusive Partnership With DynAdmic
Starting January 1, 2022, MMP WorldWide (MMPWW) has announced an exclusive partnership with DynAdmic, a precision reach platform, to create better efficiency and uniformity in video campaigns throughout the Middle East and North Africa (MENA), and North American markets; and...
Huawei Ads announces six new additions to Certified Partners Program
The programmatic advertising platform Huawei Ads announced six new partners to its Certified Partners program. A number of leading agencies such as LIVEmena in Saudi Arabia, Home of Performance in UAE, ARQQA in Egypt, VEVE by Affinity, Ventes Avenues in India, and OMD...
Project Agora And Exit Bee Join Hands To Reimagine Advertising In MEA
With “Exit Ads,” Project Agora and Exit Bee have formed an unparalleled agreement to bring “micro moment” advertising to the MEA region. The format uses behavioral technology to detect when users are growing distracted, providing advertisers and...
Mediabrands and Snap Inc Collaborates For A Mobile Video Measurement
MCN Mediabrands,IPG/MCN’s media and marketing solutions division, announced a collaboration with Snap Inc. to launch a mobile video measurement initiative. Mediabrands and Snap aim to provide clients with rich insights on how Saudi Arabian communities consume and...
Power Of Out-Of-Home Advertising In The Middle East And Road Ahead
OOH- Out-Of-Home Advertising is a media format that walks with you from the time you step out of the house.
Don’t you believe me?
Let’s take a quick walk from your apartment. There is a screen in your elevator or outside your apartment. In a few yards, you’ll see a...
AMC Networks Offers Programmatic Addressable Advertising On Linear TV
An industry first, AMC Networks makes addressable programmatic television advertising a reality. It announced a partnership with two of the biggest names of adtech – Trade Desk and Magnite.
The First Of Its Kind
The cable programmer worked on several campaigns with...
Qatar-Based Elan Media Launches Programmatic Buying For DOOH Assets
Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical...
All You Need To Know About The Rise Of DOOH Advertising
Did you know – According to a study by Research and Markets, the DOOH market size was valued at $41.06 billion dollars, and by 2026, it is expected to exponentially grow into a $50B market?
Me neither.
But, the catch here is that the rise and power of...
FoxPush Launches The First Middle East Supply-Side Platform
Dubai-based FoxPush announced the launch of the Middle East’s first supply-side platform (SSP). It is the region’s first company to provide a full-stack solution for publishers and advertisers. The platform gives publishers access to high-demand premium content while...
