Identity Resolution Platforms Helps Marketers Tackle Consumer Data Crisis.
Every new electronic gadget in the market is now getting more user interactive helping users to personalize as per their needs and choices. Therefore, with the help of Identity Resolution Platforms, marketers can connect their customers with the things they...
Google rolls back Chrome’s cookie security measure due to COVID-19
Google is temporarily rolling back a recent privacy feature ‘SamSite Cookie’ it launched with Chrome 80, to ensure stability to websites amidst the coronavirus pandemic.
Justin Schuh, Director of Chrome Engineering said in the blog,
“In light of the...
Programmatic Advertising Platforms in 2020: A Complete Guide
Adtech space is complex and many marketers are still unsure about programmatic advertising and its ecosystem. However, it is essential to understand, even in brief, basics of programmatic advertising and how it works. Eventually, it is the future of advertising.
As reported...
Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising
Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”
With a track...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta
Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
Simpli.fi Partners With Intent IQ for New Audience Extension Solutions
Simpli.fi, an advertising success platform that provides programmatic advertising and workflow software to agencies, brands, and media companies, has announced a collaboration with Intent IQ, a leader in identity resolution, to offer clients a new Cookie-less Audience...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
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Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more...
Google Integrates Gemini AI Into Search Ads Platform
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As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its...
Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
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Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative...
