Twitter Introduces Fleets – The 24-Hour Disappearing Posts
After its first launch in Brazil in March, followed by Italy in April, Twitter has rolled out its version of Stories’Fleets’ for users to post ephemeral content in India.
Fleets are self-deleting tweets which will disappear after 24 hours without likes, retweets or...
How To Advertise Effectively On TikTok- Process And Costs Laid Out.
Even though marketers are always discussing to run ads on TikTok, but only a handful of them can do that. The situation has gone even worse during the period of recession.
The cost to run an ad to reach 1000 audience is $8 in the UK. Also, The minimum advertisement budget has...
Influencers Share Their Secret to Earning Big Bucks on Social Media
Key Insights
Affiliate marketing and paid advertising are one of the top revenue sources but the real bread and butter of influencer income is brand sponsorships reveals a survey of 69 digital stars by Influencer.co
The survey results were gathered at the beginning of 2020,...
On His Hustle As An AdTech Entrepreneur, Industry Insights, And More: Interview With Digitalks Founder, Mohit Jain
Mohit Jain has been working in the AdTech space for over a decade in various capacities, the recent being the founder and chief consultant in his own venture- Digitalks in Dubai. He is passionate about data analytics, and particularly enthusiastic about the endless...
Guide On EVERY Type Of Digital Ad Out There. Case Studies Included.
What is Digital Advertising?
Digital advertising, paid advertising, or paid marketing is an online advertising model for advertisers to target potential buyers based on their interests or intent. This Digital Advertising took birth on October 27, 1994, when the online...
Morgan Stanley Forecasts Australian Ad Spend To Fall By 9% In 5 Years
In a recent analysis by investment bank Morgan Stanley on Australian advertising, it forecasted that the domestic media share will shrink if it doesn’t innovate quickly. The domestic media ad spend was $10.4 billion in 2019 and will fall at an annual rate of 9% over the...
Where Do These Global Companies Stand At The End Of Q1: Performance, Insights, And Statistics
We bring you insights and earning calls on various media companies, publishers, agencies, brands, and tech companies performing on a quarterly basis. The iteration focuses on media companies’ financial performance in the 2020 first quarter and taps all the vital data.
Q1 2020...
Financial Report Card Of The Global Giants And Industries In COVID-19
Media companies are facing distress owing to the pandemic crisis, particularly those relying on advertising revenue. The current situation is precarious that compelled companies to roll out furloughs, pay cuts, or layoffs.
Even though publishers are recording high traffic,...
Omnicom Media Group MENA To Provide Complimentary Media Space To Charities
Omnicom Media Group MENA has decided to work together with regional media owners in the Middle East to provide complimentary media space to its long-standing partner charities. This initiative is a part of the company’s COVID-19 relief efforts. This noble act will help Dubai...
Facebook Post Strong Earnings in Q1’20, Exceeds Analysts Projections
Its earnings season and Facebook has some relatively good news on that for the investors. It has impressively beaten Wall Street expectations on revenue and earning per share (EPS). Facebook ad revenue grew by 17% Y-o-Y despite the instability in the digital ad market due to...
