Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
The accomplished AVP Investment at Dentsu X, Deepika Bansal, discusses her professional background in the transitioning field of digital marketing. With more than 15 years of experience, she leads us on an exciting journey through the world of advertising.
In this exclusive...
Indian Gaming Firms are Eyeing the Brazilian Market. Explore Why!
India is becoming a major gaming market; by 2028, it is expected that the industry will grow to $7.8 billion. Younger demographics, changing IT infrastructure, growing usage of mobile devices, and fast internet connectivity are the main drivers of the Indian gaming market....
GroupM and Google Announce Post Third-Party Cookie Readiness Program
In collaboration with Google Chrome, GroupM, WPP’s media investment group, announced the opening of the world’s largest post-cookie technology readiness program. GroupM clients come together as part of this global initiative to gain a faster understanding of...
Developers Can Publish Instant Games Directly To Facebook At Any Development Stage
Game developers can now more easily release “Instant Games”—instant social video games that appear in Facebook users’ News Feeds without requiring review—thanks to Meta. It has revealed a new Instant Games distribution model that releases games straight to...
Google Release Updated Ad Review Centre for its Ad Platforms
Google, the industry leader in search engines, has released an updated and new Ad Review Center for all of its platforms. These platforms consist of AdMob, Ad Manager, and AdSense. Advertisers will find it simpler to approve ads in the new Ad Review Center. The platform has...
Havas ME’s Alejandro Fischer: Shaping Advertising’s Landscape with Tech Brilliance
In the ever-evolving landscape of media and advertising, we bring you an exclusive interview with Alejandro Fischer, the visionary Senior Vice President of Strategy and Product Innovation at Havas Middle East. With 13 years of industry expertise, he takes us on a journey...
Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting
The world’s top independent ad platform, Equativ, has officially partnered with IRIS.TV, the only data platform designed specifically for organizing, connecting, and enabling video-level data. Through the collaboration, a new marketplace will be able to provide...
Cricket’s Advertising Blitz: Boundaries Beyond the Game!
The holiday season is almost approaching. The ICC World Cup, which is going on at the moment, making this year’s displays exceptionally dazzling. After this, all eyes are on the advertising industry.
Upcoming events in the world of Sports and Cricket
Marketers are...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
ALPHABET
Alphabet, the parent company of Google, released third-quarter earnings that were above...
Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
