TikTok Widens Ad Options With New Marketing Tools, Rolls Out New Feature ‘Stitch’
The fate of TikTok in the U.S is looming amid negotiations with potential buyers. The future is a question mark now as President Trump said he plans to shut down the Chinese-owned app if it is unable to sell its U.S operations before September 20 over security concerns....
Influencer Marketing Comes Back Strong Amidst Pandemic Crisis
The pandemic had disrupted every industry forcing marketers to shift their plans and thrust into an uncertain and swiftly changing landscape. Brands are looking for independent creators than productions due to pandemic restrictions such as sheltering in place.
The industry...
How Email Marketing Will Help Your Business Grow in 2020
Does Email marketing still exist in times of social media, artificial intelligence, chatbots, videos? A thought to ponder.
If you feel email marketing has lost its charm, then you are far away from the truth.
The truth is, email marketing is growing and email campaigns are...
On His Hustle As An AdTech Entrepreneur, Industry Insights, And More: Interview With Digitalks Founder, Mohit Jain
Mohit Jain has been working in the AdTech space for over a decade in various capacities, the recent being the founder and chief consultant in his own venture- Digitalks in Dubai. He is passionate about data analytics, and particularly enthusiastic about the endless...
Guide On EVERY Type Of Digital Ad Out There. Case Studies Included.
What is Digital Advertising?
Digital advertising, paid advertising, or paid marketing is an online advertising model for advertisers to target potential buyers based on their interests or intent. This Digital Advertising took birth on October 27, 1994, when the online...
Real-Time Marketing Is Disruptive, But How Real It Really Is?
80% of business buyers expect companies to respond and interact with them in real-time suggests a report.
To date, most real-time marketing of leading brands focuses on demand generation, advertising, promotion, sales, and service. In Gartner’s report last August, Vice...
Google Cuts Marketing Budgets by 50%, Freezes Hiring.
Key Points
Budget cuts and hiring freezes across marketing and across Google.
An internal document reveals Google is cutting its marketing budgets by as much as 50 % for the second half of 2020.
The marketing budget cuts may be a way to combat reduced advertising...
The 5 Digital Advertising Trends That Matter in 2020.
It’s funny how wide the gulf is between December and January. The final month of the year is often spent looking back, analyzing the good, the bad and the ugly, trying to predict what will come next, whilst in January we regularly...
COVID 19 Effect : How Could It Impact The Digital Ad Spend
The Great Recession was the lowest point in the history of advertising. The only time digital spend dropped in absolute terms was in 2009. However, according to the IAB survey of nearly 400 media buys and brands, 74 percent of buy-side decision-makers think coronavirus...
Wait, You Don’t Have A Sales Funnel? Are You Even Serious About Marketing In 2020?
The marketing sales funnel describes how a prospective buyer will move from the awareness stage to the purchase stage and further to become a repeat loyal customer of a particular product/service. The sales funnel is also known as a revenue funnel or sales process. It is a...
