Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to verify their accounts using government-issued identification. This verification will give users a blue tick mark, similar to what is already available on...
Google Ads Enhances CTV Advertising
Google’s Display & Video 360 (DV360) platform has added new features that help advertisers better plan, buy, and measure their connected TV (CTV) campaigns. With the shift to streaming over the last few years, an increasing number of advertisers have prioritized...
Advertise Your Brand in the Metaverse: The Future of Digital Advertising
The world is expanding beyond the physical boundaries of humans. Metaverse is one such example! Metaverse is a virtual world that can be accessed using augmented reality and virtual reality headsets.Facebook Introduced Metaverse to make social interaction realistic....
Tête-à-Tête With ChatGPT- The Power Of AI
A new era in marketing has begun, where artificial intelligence and human expertise come together in unprecedented ways.
Meet ChatGPT, the revolutionary and generative A.I. changing the game. Open AI released the tool to the public and has already passed the million-user...
Google Makes Final Settlement In Location Tracking By Paying USD 391 Million
Google has agreed to pay a historic $391.5 million settlement to 40 states in the U.S over its location tracking practices. Last month, Google paid $85 million to the state of Arizona to settle the claims that the tech giant illegally tracked the location of Android users.
It...
Netflix Is Back In Game With New Ad Plans and Subscriber Growth
Netflix put an end to the subscriber losing streak in Q3 after gaining 2.4 M new subscribers. Reed Hastings Co-Founder and Co-CEO said, “Thank God, we’re done with shrinking quarters. That’s a big feeling of — we’re back to the positivity.”
Why it...
Google Introduces 2 New Audience Solutions In Display And Video 360
Google introduced new audience solutions with first-party data and machine learning in Display and Video 360. The two new updates are Optimized Targeting and Exchange Provided Identifier, also known as EPID.
What is it about
a. Optimized Targeting
Optimized targeting helps...
Roku And Nielsen Expands Partnership To Enable Four Screen Measurement
Nielsen and Roku build upon their longstanding relationship and enable four-screen measurement across traditional TV, connected TV, desktop, and mobile.
This means that marketers who run ads across Roku’s platforms can deduplicate campaign reach and frequency across the four...
Video Marketing Statistics You Can’t Ignore in 2022
Video is a great way to market your business. As a result, video marketing has become one of the most popular ways of marketing.
According to several portals, approximately 96% of people increased their consumption of videos about businesses, and 9 out of 10 people prefer...
Why Adtech Firm Tremor International Buys DSP Amobee For $239 Million
Tremor International, a video-focused advertising-technology company, is buying Singtel’s digital arm Amobee, a cross-channel, demand-side advertising platform, for $239 million. It will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform.
Singtel first...
