Video Marketing Statistics You Can’t Ignore in 2022
Video is a great way to market your business. As a result, video marketing has become one of the most popular ways of marketing.
According to several portals, approximately 96% of people increased their consumption of videos about businesses, and 9 out of 10 people prefer...
TikTok Gets More Visual, Launches ‘Interactive Add Ons’ For In-Feed Ads
Earlier this week, TikTok announced it now offers interactive add-ons for in-feed ads to brands globally to help them make more engaging ads. The short-form video platform is adding a range of new ways to encourage engagement with the in-stream ads.
Interactive Add-Ons...
Meta Consolidates Automated Ad Products Under Meta Advantage Portfolio
Meta is consolidating all of its automated products under the ‘Meta Advantage’ umbrella. The new suite is the home to Meta’s existing automated tools such as Detailed Targeting Expansion, Automatic Placements or Automated App Ads as well as future automated products in...
Meta Taps Zefr For Brand Suitability And Improve Advertising Safety Tools
Meta partners with brand suitability provider Zefr to enable advertisers to ensure that their promotions don’t appear alongside potentially offensive material on the Facebook Feed. It will provide more options for brands to manage their ad placements across their apps.
Why...
Facebook On TikTok With Verified Account
Social platforms setting up shop on other social platforms and the latest example is Facebook is on TikTok. Astonished? Is this your next thought – what’s Facebook doing on TikTok? Buying ads or just another social account on TikTok?
We’ll know soon enough because the...
Pinterest Adds New Checkout Feature To Drive More Brand Sales
Pinterest forays deeper into eCommerce with new shopping features at its annual advertising summit. The image-sharing site introduced direct in-app checkout and a new personalized recommendations feature.
Read more: Pinterest TV : Another Pinterest Attempt To Monetize...
Twitter Shops: Tests In-App Shops For Brands
The social networking site is rolling out a beta version of Twitter Shops, which lets sellers set up a virtual storefront for customers to browse. In fact, the Twitter Shops won’t actually let you purchase anything directly – instead, you’ll be linked out to...
5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected to grow in the upcoming years. The global pandemic forever altered consumer behavior. Mergers and acquisitions, privacy changes, the death of cookies, and...
Facebook Provides Advertisers More Safety Controls In The News Feed
Meta formerly known as Facebook is enabling brands with more control over the placement of their ads in the NewsFeed. In a blog post, it said,
“We’re introducing a number of controls designed to give people and businesses the ability to tailor their News Feed...
Power Of Out-Of-Home Advertising In The Middle East And Road Ahead
OOH- Out-Of-Home Advertising is a media format that walks with you from the time you step out of the house.
Don’t you believe me?
Let’s take a quick walk from your apartment. There is a screen in your elevator or outside your apartment. In a few yards, you’ll see a...
