Marriott International : A Hotel or An Ad Tech Company?
Major international companies have entered the world of advertising to drive revenue for advertisers by leveraging their tech platforms and first-party data.
Does that seem like 90% of business for 2022?
Following on the heels of retail media success stories, Marriott, the...
Vox Media Launches Own Concert SSP With The Trade Desk As An Exclusive Partner
Vox Media announced its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk is also its exclusive demand-side platform (DSP) partner. With the launch of its own SSP, Concert will be easier than ever for programmatic buyers...
Is Google Joining The ONDC Bandwagon With Paytm And PhonePe In The Race?
Amazon and Flipkart are a duopoly in India’s e-commerce. The Department for Promotion of Industry and Internal Trade (DPIIT) conceptualized the Open Network for Digital Commerce (ONDC), to democratize digital commerce and move it away from platform-centric models....
Everything The Quarterly Results Of The Tech Giants Have To Say
Big Tech giants have revealed their quarter financial performance and here are the key stats and takeaways for marketers.
Alphabet
Alphabet’s first quarter with revenue growth was led again by Search and Cloud. It reported revenue of $68 billion, up from $55.3 billion in Q1...
Meta Makes Instant Messaging Fun, Launches New Features On Instagram
Meta introduced seven new messaging features to Instagram. The social media giant aims to make more investments in messaging to help users connect in a seamless way. In the new update, Meta is focused on Direct Messages and has rolled out only in select countries. It will...
How Advertisers and Brands Are Responding To The Ukraine Crisis
Russia’s ongoing invasion of Ukraine is driving advertisers to take action. They are rapidly reassessing their creative and media spending. Brands are supporting their staff in the region and pledging to help Ukrainian citizens across the globe. From pausing ad...
Connected TV Ad Fraud: Is It Real And How To Avoid It?
Connected TV (CTV) has gained exponential popularity with high-quality content and wider reach. CTV, which is commonly powered by Roku, Apple TV, Chromecast, etc., appears to be an attractive option for advertising. CTV’s inventory is attractive, especially as...
Snap Sees a 64% Increase in Q4, Records Fastest Revenue Growth Yet!
During its Q4 2021 earnings report, Snap Inc. announced excellent revenue and user growth. The company’s total revenue for 2021 was $4.1 billion, representing a 64 percent year-over-year increase, the fastest rate of yearly revenue growth in the company’s history....
6 Data Privacy Trends To Look Out For In 2022!
Data Privacy has been a key element in the last few years in the adtech industry. With a handful of developments across the globe, the industry is facing a new regulatory landscape right now.
So, what can we expect from the data privacy landscape in 2022? In spite of the...
5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected to grow in the upcoming years. The global pandemic forever altered consumer behavior. Mergers and acquisitions, privacy changes, the death of cookies, and...
