Nielsen Introduces Nielsen Identity System for Digital Ad Ratings in India
Nielsen has announced the launch of its Nielsen Identity System in India. The company will enhance its open web methodology in India for digital ad ratings through the identity system alongside seven other markets: Germany, Australia, Japan, Spain, Indonesia, Canada, and...
5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected to grow in the upcoming years. The global pandemic forever altered consumer behavior. Mergers and acquisitions, privacy changes, the death of cookies, and...
Impact of Delay in Deprecation Of Cookies By Google On Adtech
Google delays the Cookiepocalypse but should not be taken as a time to pause!
Google announced a nearly two-year delay to Chrome’s deprecation of third-party cookies to increase user privacy in its blog post. As the original 2022 deadline approached, it became clear that more...
A Shopify Success Story- Heatonist, Purveyors Of Fine Hot Sauces
As cliche as it may sound, but “Variety is Spice of life.” Spice lovers always search for new hot sauces and Heatonist, the brainchild of Noah Chaimberg precisely has what they need. He started the business in 2013 by selling bottles sourced from independent brands on a...
TikTok Rival Triller Allegedly Reporting Inflated Monthly User Numbers
Tik Tok rival Triller has been allegedly inflating its monthly user numbers. As reported by Business Insider, some former employees expressed disbelief over the user numbers published by the company.
Triller executives have not been reticent about their intentions to overtake...
Index Exchange Joins Hands with Prebid.Org to Deal with Industry Crisis
Prebid.org an organization that manages open source Prebid programmatic advertising solution announced that Index exchange (IX), one of the highly known supply-side platforms has joined them at the leader level. Mike O’Sullivan, Vice President of Product at IX has also joined...
How Donald Trump’s Executive Order Has Changed the Face of Social Media
Key Points:
President Trump signed an executive order that aimed to scrap the legal protections conformed for social media.
He is arguing that if social media companies seek protection from the fact that they cannot control what users post, then they shouldn’t intervene with...
IPG’s UM Leads The Forrester Media Agency Wave 2020 To Rate Media Agencies
IPG’s UM worldwide is to be named as a leader in The Forrester Wave: Global Media Agencies, Q2 2020 report. The latter gave the highest rating to agencies that used data platforms to improve media execution and ad creatives and created an integrated and centralized experience...
Where Do These Global Companies Stand At The End Of Q1: Performance, Insights, And Statistics
We bring you insights and earning calls on various media companies, publishers, agencies, brands, and tech companies performing on a quarterly basis. The iteration focuses on media companies’ financial performance in the 2020 first quarter and taps all the vital data.
Q1 2020...
A One-stop Guide On All You Ever Need To Know About AdTech In 2020
AdTech or Advertising Technology did around $800 Billion Worth Of Business In the US alone in 2019, making it one of the fastest-growing industries in the world.
Are you trying to understand ad tech? Just as advertising is the business of making advertisements, ad tech is the...
