TikTok Rival Triller Allegedly Reporting Inflated Monthly User Numbers
Tik Tok rival Triller has been allegedly inflating its monthly user numbers. As reported by Business Insider, some former employees expressed disbelief over the user numbers published by the company.
Triller executives have not been reticent about their intentions to overtake...
TikTok Being Transparent: Revealed It’s Algorithm To The World
After losing business in several countries, TikTok finally decided to reveal its algorithm to the people. It is a huge step taken by the makers of the company, as TikTok is a world-famous application and numerous competitors wanted to know the development details of the...
New To Brand Activation, Here’s What You Need To Know
When I first heard about the term brand activation, I thought it was just another marketing jargon that I have to write about.
But as I researched about it, I realized activation is one of the stages of brand campaigns, and what piqued my interest further, is how this simple...
Advertisers Lose An Approximate Of $130 Million In Fraud Dubbed As Hydra
In a revelation by Protected Media, a security firm based in Israel, advertisers lost an approximate of $130 million in an advertisement fraud. They have named the accused as Hydra, and there is an ongoing search operation target to find the accused.
However, Google and other...
TikTok Market Struggles In Midst Of Trade War Between USA and China!
The uprising trade war between the USA and China is not a new issue in the market. Everyone knows about the ongoing trade war between the two countries. Among these tense scenarios, TikTok is fighting hard, not to get trapped in between. However, it is hard to avoid the...
TikTok Launches New Business Solutions To Help SMEs in MENA
The short-video application has recently launched a set of new advertising solutions. TikTok strongly feels that these solutions will help the small and medium enterprises in the Middle East region. By using TikTok for business, these SMEs can grow their market and brand...
India Shook China: Banned 59 Major Chinese Mobile Applications
In a recent decision taken by the Indian government, 59 Chinese mobile applications will be banned, in India. The list of 59 applications included some major, names from the market. TikTok, which had a higher share of its business in the Indian market, is included in this...
YouTube Tests New Shoppable Video Ads Tools
Amid a pandemic that created havoc around the world that resulted in prolonged store closures. This has led brands to advertise their products online to drive sales as more people are online now. To make things easier for them, YouTube has introduced new direct response...
Exit Lockdown. Enter Reality – What Comes Next?
10 weeks. 70 days. 1680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, it’s a stark reminder of our time in lockdown. It’s strange to think that we’ve...
How Email Marketing Will Help Your Business Grow in 2020
Does Email marketing still exist in times of social media, artificial intelligence, chatbots, videos? A thought to ponder.
If you feel email marketing has lost its charm, then you are far away from the truth.
The truth is, email marketing is growing and email campaigns are...
