How to rank well on Amazon? Performing SEO on Amazon
Introduction
It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...
Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to verify their accounts using government-issued identification. This verification will give users a blue tick mark, similar to what is already available on...
Disney+ Is All Set To Lure Advertisers And Enhance Options For User Targeting.
Disney+ plans to get innovative with its user advertisement policies. Earlier, Disney+ offered the best package for users costing $7.99/ month. In this package, users can enable parental control. Advertisers were not allowed to target specific audiences with Disney+...
Amazon Announces AWS Clean Rooms To Boost Adtech Growth
AWS launched a new service that will help customers and their partners inside an advertising or marketing organization share, analyze and collaborate on combined datasets without running the risk of revealing personal data. With AWS Clean Rooms, customers can create a secure...
Google Prepares To Bring Privacy Sandbox Beta To Android
Google’s Privacy Sandbox features will start appearing on Android phones next year. The move will make it possible for stakeholders in the mobile advertising ecosystem to prepare for a future where targeting and attribution will be more restricted.
After developer previews...
Amazon Unveils New Video Advertising Solutions
Amazon unveiled a slew of new video advertising capabilities at its Unboxed event. A bright spot for the retailer in the midst of economic uncertainty is its highly profitable advertising revenue. Alan Moss, VP of Global Advertising Sales at Amazon Ads in a statement,
“We...
DoubleVerify Launches New Attention Lab For Advertisers
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of the new DV Attention Lab. It will help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure.
One of its...
Have You Played Netflix Games?
Netflix is becoming more aggressive in its push into gaming, but less than half of the streaming giant’s subscribers are playing at the moment. In fact, it plans to double its video game catalog by year’s end. Games have been rolled out since November to keep...
And Google Does It Again, Delays Phaseout of Third-Party Cookies
Advertisers and publishers can heave a sigh of relief as Google delays phasing out of third-party cookies in the second half of 2024. In light of the news, marketers, developers, and publishers will now be able to spend more time developing alternative privacy-preserving ad...
Verve Group Acquires Mobile DSP Dataseat
Verve Group, a global consumer-first advertising suite and a subsidiary of Media Games Invest (MGI) acquired mobile DSP Dataseat. The latter is an adtech company that provides app developers with the ability to manage in-house mobile app campaigns.
Why Dataseat?
Philippson,...
