Epic Games Prevails in the Antitrust Trial Against Google
Google’s problems remain unchanged since a US jury found that the company is monopolizing the Play Store. Video game developer Epic Games, best known for the game Fortnite, has won an antitrust trial against Google. The win could have a big impact on the app store...
Merkle Sokrati’s Kunal Kapoor: Charting Unseen Horizons in Digital Marketing
Kunal Kapoor, Vice President of Client Engagement and Delivery at Merkle Sokrati, a seasoned professional with 16+ years in Marketing, Sales, Business Development and Client Strategy, shares valuable insights in this exclusive interview.
He highlights the strategic alignment...
The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on UnsplashBrands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience...
Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Dentsu Pioneers Audience Acquisition with VideoAmp Partnership
In an industry-first activation, Dentsu and VideoAmp have given their US media agencies the ability to seamlessly guarantee crucial audience acquisition across seven key media portfolios. As the first agency, Dentsu has intentionally purchased audiences on VideoAmp Currency...
Snapchat Introduces Screen Sharing Feature For its Web Users
With the inclusion of screen sharing, Snapchat, the multi-media messaging software has made a big advancement in its technological capabilities. The platform is historically only known for its messages that vanished. On the web version of its platform, the company has...
TikTok Launches TikTok Shop in the US, Transforms Online Retail
TikTok is finally launching its retail aspirations with TikTok Shop for all users in the US after years of testing and rumors. The business aims to transform the culture of online shopping with motivating hashtags like #TikTokMadeMeBuyIt. On the app’s home screen, a...
Advertisers Embrace Programmatic Advertising As Cookies Decline
The use of unreliable and mostly independent third-party cookies is coming to an end. What the industry does next is currently up for discussion. While some solutions will look at the context of a webpage, others will concentrate on interest, and some will try to develop a...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Google Prepares To Bring Privacy Sandbox Beta To Android
Google’s Privacy Sandbox features will start appearing on Android phones next year. The move will make it possible for stakeholders in the mobile advertising ecosystem to prepare for a future where targeting and attribution will be more restricted.
After developer previews...
