Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to verify their accounts using government-issued identification. This verification will give users a blue tick mark, similar to what is already available on...
Advertise Your Brand in the Metaverse: The Future of Digital Advertising
The world is expanding beyond the physical boundaries of humans. Metaverse is one such example! Metaverse is a virtual world that can be accessed using augmented reality and virtual reality headsets.Facebook Introduced Metaverse to make social interaction realistic....
DoubleVerify Launches New Attention Lab For Advertisers
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of the new DV Attention Lab. It will help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure.
One of its...
Everything The Quarterly Results Of The Tech Giants Have To Say
Big Tech giants have revealed their quarter financial performance and here are the key stats and takeaways for marketers.
Alphabet
Alphabet’s first quarter with revenue growth was led again by Search and Cloud. It reported revenue of $68 billion, up from $55.3 billion in Q1...
Is Apple Secretly Buying Google’s Search Advertisements?
Apple is said to be discreetly purchasing Google search advertisements for high-value apps on the App Store. Because Apple gets a 15% to 30% share of the app and in-app sales, some developers believe is affecting their revenue.
Apple is “secretly” paying Google...
Pinterest Q3 Earnings Increases, Monthly User Base Declines
Pinterest reported higher Q3 earnings and revenue, but monthly active users fell for the second consecutive quarter.
Why It Matters?
The search-and-discovery platform reported sales increased 43% in line with the estimates due to increased demand from large retail...
Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
Pinterest launched new commerce-friendly features for advertisers and brands to promote their products. In this latest initiative, the company aims to expand online shopping and advertising on its platform.
Pinterest continues to grow big in social commerce. It added many...
Pinterest Idea Pins Opens New Business Opportunities For Creators!
Pinterest, the popular social media network, is launching Pinterest Idea Pins, a new eCommerce platform for its associate content creators.
Idea Pins are multi-page, immediately shoppable, story-like videos with affiliate links and product tagging that allow any user with a...
A Panoramic Perspective Of Amazon’s Advertising Business!
In the last five years, Amazon’s advertising business has boomed. It now has a DSP footprint that matches Google’s, and its SSP is the second most popular. In just the last year, the online retailer made more than $22 billion in ad income. Even for advertisers who...
Pinterest Report BlockBuster Q3 Earnings As Brand Advertising Rebounds
Key Points:
The image-sharing service platform Pinterest witnessed a rebound in brand advertising after a difficult period owing to the pandemic.
The company’s blowout Q3 results indicate a revival in advertising demand which is a positive sign for the industry.
The...
