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Innovation, responsible investment, ad innovation accelerator, CTV, advertising, groupM, streaming advertising, groupM agencies, ott, ad spending, ctv advertising, streaming programmers, media, global, economic, marketing, media investment, WPP, first-to-market, TV programmers, video programmers, ad-supported, ad formats, streaming, media ecosystem, agnostic, media campaigns, ad agencies,
Media
January 5, 2024by NetraMedia

GroupM Announces Ad Innovation Accelerator for Future of Advertising

WPP’s media investment division, GroupM, has announced the first-to-market GroupM Ad Innovation Accelerator, a program designed to redefine audience and advertiser engagement. Working together with a team of highly skilled TV/video programmers and developers, the...
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Paramount, scopely, pc, android, star trek, star trek fleet command, video games, live service, live service gaming, brand marketing, strategy game, mobile devices, immersive, interactive, in-game purchase, content, emerging media, games, in-game ads, DAUs, daily active users, long term investment, brand promotion, fan loyalty,
Technology
December 29, 2023by NetraTechnology

How Live Service Gaming is Taking Brand Marketing to New Heights!

In the realm of video games, live service gaming is one of the best ways to accomplish brand marketing. Brand marketing is now reaching new heights. One example is the cohesively developed strategy game “Star Trek Fleet Command” for PC and mobile devices by...
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Online gaming, innovative games, gaming startups, online gaming industry, developers, AI, artificial intelligence, web3, VR, virtual reality, firm nazara, Nazara technologies, nazara publishing arm, publishme, launches publishing, major nazara, gaming major, puzzle game, 3D multiplayer, game studios, 2D action game, 3D, cricket game, role-playing, physics-driven, game developers, PC, personal computer, data analytics, localization, game design, beta testing, monetization, user acquisition, nitish mittersain,
Media
December 21, 2023by NetraMedia

Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games

Nazara Technologies, a leading player in online gaming, has announced that it has partnered with four renowned Indian game studios to release five games in India, categorized as casual and mid-core. The initiative aligns with the gaming industry’s promotion of the Made...
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Decoding Media Evolution with Shailesh Kapoor of Ormax Media
Interview and Guest Post
November 24, 2023by NetraInterview and Guest Post

Decoding Media Evolution with Shailesh Kapoor of Ormax Media

Shailesh Kapoor, CEO of Ormax Media, brings two decades of expertise to the Indian media industry. In this interview, he discusses the industry’s evolution, emphasizing the role of audience data and analytics at Ormax Media. He sheds light on successful marketing...
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Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
Interview and Guest Post
November 7, 2023by Neha MehtaInterview and Guest Post

Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape

In the whirlwind world of PR, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group is the maestro orchestrating a symphony of success. Leading Lintas Live with visionary finesse, he’s transformed the game, turning campaigns into global resonances. Clients like...
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ICC World Cup, cricket, advertising, sports, digital advertising, ad formats, innovative ad formats, streaming platforms, tournaments, campaigns, targeting, audience targeting, indian sports, sports market, sports events, ad sales, ad platform, advertisers, sports marketing, indian sports marketing, digital media, streaming services, marketing reach, innovative tactics, social media, sports fans, ICC, World Cup 2023, demographics, programmatic advertising, programmatic, visibility, KPIs, endorsement, sponsorships, fantasy sports, sports apps, targeted marketing, brands, cricket fans, cricket portal, online channels, digital platforms, target market, ad firms, commercial, brand awareness, live streaming, viewership, ROI, return on investment, engagement, audience connection, audience size, title sponsors, investment, IPL, indian premier league, sports culture, cricket marketing, cricket advertising, ad revenue, brand recall, website traffic,
Blog
November 1, 2023by NetraBlog

Cricket’s Advertising Blitz: Boundaries Beyond the Game!

The holiday season is almost approaching. The ICC World Cup, which is going on at the moment, making this year’s displays exceptionally dazzling. After this, all eyes are on the advertising industry.  Upcoming events in the world of Sports and Cricket Marketers are...
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google, snap inc, meta, facebook, snapchat, instagram, microsoft, omg, omnicom media group, amazon, quarterly reports, Q3, third quarter, quarterly results, quarterly earnings, generative AI, artificial intelligence, ad spending, mark zuckerberg, evan spiegel, satya nadella, omnicom revenue, apple revenue, profit revenue, advertising revenue, apple bank, q3 2023, q4 2023, q1 2024, anthropic, youtube, linkedin, earnings call, googl earnings, google's revenue, earnings report, alphabet revenue, sundar pichai, google cloud, income, reality labs, q3 revenue, revenue growth, earnings presentation, facebook meta stock, q3 profit, meta platforms, third quarter, $34.1 billion, zuckerberg, xbox hardware, microsoft corporation, microsoft earnings, microsoft msft, windows, quarter, msft earnings, microsoft revenue, microsoft reports, microsoft cloud, app economy insights, income statement, jeff bezos, amzn stock, amazon profit, AWS, amazon web services, operating income, AWS revenue, users, DAUs, snap revenue growth, earnings outlook, snap shares, snap stock, snapchat stock, snapchat revenue, earnings report, omnicom media, organic revenue, earnings slide, earnings release, organic growth, revenue growth,
Media
October 27, 2023by NetraMedia1 Comment

Decoding Big Tech Giants Quarterly Results: Insights Await!

Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts. ALPHABET Alphabet, the parent company of Google, released third-quarter earnings that were above...
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AI powered ad creation, chatgpt integration, comprehensive monitoring, cross-platform consistency, digital advertising, launch cart, launchADS.AI, ease of use, ecommerce, rapid execution, unified experience, openAI, AI, artificial intelligence, machine learning, innovative AI, advertising platform, Instagram, meta, youtube, tiktok, google, target audience, advertising campaigns, openAI, integration, digital advertising, ad performance, measurement, conversion boost, earnings, UI, user interface, monitoring, unified experience, CRM, lead generation, engagement boost, operations,
Technology
October 23, 2023by NetraTechnology

Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI

Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
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Ai chatbot, tick tock, TikTok, e commerce, tiktok app, children, amazon, tako, $4.99 subscribers, subscription plan, chat bot, subscription model, bytedance, ai bot, tic toc, virtual assistant, artificial intelligence, ai generated, ai race, ai driven, ad campaign, tiktok ads, tiktok marketing, advertising, creative tools, ai powered, mobile, tiktok creative assistant, AI, TikTok for Business, digital marketing, ad-free, social media, subscription, app, virtual assistant, virtual helper, creative knowledge, tiktok creative center, tiktok marketing, tiktok campaigns, ad creation, campaigns, ad campaigns, advertisements, advertising, media, technology, collaboration, subscription tier, value added tax, VAT, price includes,
Marketing
October 3, 2023by NetraMarketing1 Comment

TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription

TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier. TikTok Creative Assistant The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of...
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burger king, stevenage fc, stevenage football club, video games, FIFA, FIFA 20, Football, FIFA 21, first team, EFL, English football league, Soccer, marketing, sports, gaming, advertising, burger queen, ad campaign, league two, marketing strategy, covid-19, sponsorship, social media, twitter, x, partnership, online games, internet, offline, whooper, campaign impressions, marketing campaign,
Blog
September 15, 2023by NetraBlog1 Comment

An Innovative Triumph: Burger King x Stevenage FC Case Study

This case study looks into the Burger King x Stevenage Football Club campaign that was so innovative and fresh, that it left a lasting impression on the minds of the fans even after years. Introduction The Stevenage Football Club is a humble League Two Team. In the lowest...
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