The 5 Digital Advertising Trends That Matter in 2020.
It’s funny how wide the gulf is between December and January. The final month of the year is often spent looking back, analyzing the good, the bad and the ugly, trying to predict what will come next, whilst in January we regularly...
How Companies Like Snapchat Are Saying ‘NO’ To Targeted Ads
Do social media sites track you? In recent years, we have seen social media giants being fined multi-million dollars for breaching privacy.
A simple click, a like, a plain share, used in measuring the effectiveness of the advertising campaign kept users in the dark about how...
Evolution of Digital Advertising: Happy 25th Digital Advertising And Many More To Come
“ We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much large numbers of people.” -Pierre Omidyar
The medium which has genuinely changed the landscape of advertising is the internet. It is the...
12 Digital Marketing Trends Shaping Business In 2020 (with case studies)
The year 2020 is full of technological advancements – Artificial Intelligence, data-driven marketing, and much more. With new tools and technologies emerging every year, marketers can choose from a plethora of options across digital marketing to connect to a new...