Nielsen Announces Expansion of National Out-of-Home (OOH) Panel
Nielsen has announced that its National TV out-of-home (OOH) panel will be expanded. It will include all TV households in the United States. This project is a significant step toward accurate viewership measurement. It attempts to document out-of-home viewing behaviors for...
Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive...
VICE Media Group Names Rafael Lavor As Head of Strategy
Rafael Lavor has been named the new Head of Strategy at VICE Media Group. This action highlights the company’s commitment to supporting innovation and providing its global audience with innovative content.
Rafael Lavor appointed as Head of Strategy
With a career...
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
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Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards...
Publicis Group ME Names Joyce Hallak as CSO for Publicis Media ME
Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies.
Joyce...
Rakuten Advertising Reveals Partnership Discovery, its Latest AI Investment
As part of its Affiliate Intelligence Platform and vision, Rakuten Advertising, the top global affiliate marketing network, announced that it will introduce Partnership Discovery, its newest artificial intelligence (AI) investment, at Affiliate Summit West 2024 in Las Vegas....
M&C Saatchi Indonesia has been acquired by Anish Daryani
M&C Saatchi Indonesia, which was set up six years ago as a joint venture between M&C Saatchi Group and Anish Daryani, Dami Sidharta, and Elki Hendria on 24th January 2018 has been acquired by Anish Daryani. Daryani has purchased the business’s 55% ownership from...
JetSynthesys Collaborates with Animeta for Global e-Cricket Event GEPL
The Global e-Cricket Premier League (GEPL), a team-based cricket e-sports and entertainment league, debuted on Real Cricket 24 (RC24). Jetsynthesys co-owns RC24, a mobile cricket simulation game. To promote this, JetSynthesys has joined forces with Animeta, an AI-driven...
Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia
Donnacha Kinsella has been named as the new Head of Starcom Middle East, a global media agency operating under the Publicis Groupe Middle East umbrella, in Saudi Arabia. Having previously worked as the lead for strategy, digital, and data on the P&G account, this is...
Lego and Fortnite Announce Ground-Breaking Gaming Partnership
Lego and Epic Games have finally revealed the design of their kid-friendly metaverse as 2023 draws to a close. Fortnite and Lego have announced a ground-breaking partnership that promises to transform the battle royale gaming genre. The Fortnite Lego edition has been in...
