Meta to Offer Ad-Free Subscription Plans For European Users
Meta is thinking about releasing premium versions of Facebook and Instagram that would be ad-free for users in the European Union, according to The New York Times. These modifications are the result of ongoing regulatory review. It is evidence that, as a result of political...
Bidstack-Venatus Partner for Enhanced In-Game Advertising Reach
Venatus and Bidstack have established a novel business agreement. Bidstack is a platform for in-game advertising and video game monetization. Venatus is the top channel for publisher advertising and revenue generation in the gaming and entertainment industries. The...
Meta’s Horizon Worlds Expand to Mobile & Web Via Closed Beta Test
Despite previous reports claiming that less than 1,000 DAUs are using Meta’s $36 billion virtual metaverse platform, the company has released a closed beta test of Horizon Worlds for cellphones. The tech behemoth continues to work on bringing Horizon Worlds to mobile...
Google Unveils Fresh Consent Management Rules for EEA and UK
EEA and UK advertisers and developers who use Google AdSense, Ad Manager, or AdMob for ad serving will need to use the new consent management platforms (CMPs) starting next year. The Transparency and Consent Framework (TCF) of IAB Europe (the Interactive Advertising Bureau)...
Mondelez international returns to X with brand safety committment
The first company to stop running advertisements on Twitter, now X which Elon Musk acquired, was Mondelez International, the company that makes the well-known Oreo cookies. Since then, X has been working nonstop for 9 months to provide an environment that is focused on...
Delve In What the Quarterly Results For Big Tech Titans Are Saying
The quarterly results for big tech companies are out. Here are some key takeaways for advertisers and marketers.
Microsoft
Microsoft’s fiscal year has been challenging on many fronts. The acquisition of Xandr, the ad-buying platform, and the increase in search volume revenues...
Meta Adopts Consent Policy for Targeted Ads Data in Europe
Meta, the parent organization of Facebook and Instagram, agreed to obtain user consent before acquiring private information in Europe. The business announced in a blog post that it intended to change the legal basis for its operations in the EU, EEA (European Economic Area),...
Netflix Removes Password Sharing, What’s It Say For Subscribers?
Following several months of deadlock, Netflix has finally announced the addition of 5.8 million new subscribers in the second quarter. The streaming service now boasts 1.17 million paying members in the US alone, out of a total of 238.4 million users worldwide. These updates...
Twitter Ad Revenues Plummet 59%, Record Negative Cash Flows
Twitter, the Elon Musk-led social media platform is facing heavy ad revenue losses. Musk purchased the company for $44 million in 2022. Since then, the company lost more than half of its advertising revenues. The New York Times reported Twitter’s April revenue as $88...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
