The Trade Desk Makes It Easier To Activate First-Party Data, Releases ‘Galileo’ At CES
The Trade Desk announces new all-in-one CRM data solution Galileo at Consumer Electronics Show (CES). It aims to make it easier for marketers to act on first-party data. Galileo helps advertisers match their customer data with the content owners’ audiences in order to target...
Amazon Web Services Partners With Trade Desk’s UID2 To Integrate First Party Data
Amazon Web Services, one of the most popular data hosting services for marketers partners with the Trade Desk’s UID2 (Unified ID 2.0) at the Cannes Lions Festival.
What is UID2?
UID2 is a non-proprietary, open-sourced alternative identifier developed by The Trade Desk and...
Samsung Ads Enables First Party-Data For Smart TV Ad Campaigns
Samsung Ads rolled out the Samsung Onboarding Partner Program with leading data management platforms (DMP) and other onboarding platforms to help advertisers plan and buy TV ads using their first-party data sets.
The program will provide advertisers access to the curated...
Google Introduces New Ways For Publishers To Activate First-Party Data
Google unveils a new way for publishers to utilize first-party data for targeted advertising. Digital advertising is changing rapidly, and user privacy is at the heart of this change. Publishers, advertisers, and technology providers are rethinking and reimagining how they...
Trade Desk Allows First-Party Data Onboarding In Solimar Trading Platform
The Trade Desk has announced a new trading platform, Solimar, that will allow clients to integrate first-party data to guide media-buying strategies, eliminating the need for a separate customer-data platform (CDP) or data-management platform (DMP).
By the virtue of this...
Group Nine Launches First-Party Product In Wake Of Cookie Apocalypse!
In a fitting response to the impending disappearance of third-party cookies, Group Nine Media launched a first-party data solution called – ‘ In-GeNuity’, earlier this month. Group Nine is the publisher of Thrillist, NowThis, Seeker, The Dodo, and PopSugar.
Situated in...
AdForm Set To Solve The Cookie Problem With Its Proven First-Party ID Solution
Adform announced this week that advertisers can now use the first-party ID on their platform in the absence of third-party cookies. The demise of third-party cookies has been a cause of concern for all advertisers and publishers on some browsers and are looking to...
The Guardian Introduces “The Registration Wall” To Collect First Party Data
Google and Apple have already initiated the process of discarding the third-party cookies, in their browsers. Similarly, The Guardian is asking people to sign-in, to help build the first-party data strategy.
The Guardian, in December, has initiated a testing model for its...
Digital Advertising Industry Plans To Replace Cookies With First-Party Data
As the third-party cookies crumble and in the wake of privacy regulation coming into effect, the online advertising industry is facing an identity crisis. They are in search of a new identity and one possible solution is people’s email addresses and phone numbers.
At the...
Understanding Contextual Advertising: Beyond Content to the Environment
Contextual advertising, a dynamic approach to targeted marketing, goes beyond the confines of content alone, encompassing the entirety of a user’s environment. More than just tailoring ads to the content of the web pages,...
