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Tarek sharafeddine, client leadership, Mindshare, telecom, FMCG, strategic partnership, media solutions, Saudi arabia, Saudi media landscape, advertising, communication, social media, traditional media, entertainment, television, print, advertising campaigns, KPIs, InMall campaign, content creation, regulatory, innovations, full funnel campaign, media strategy, multichannel, digital channels, call-to-action, AR, augmented reality, virtual reality, VR,
Interview and Guest Post
January 5, 2024by Neha MehtaInterview and Guest Post

Mindshare’s Tarek Speaks: Illuminating Media Innovations Amid Saudi Arabia’s Evolution

Tarek Sharafeddine, the Director of Client Leadership at Mindshare, brings 15 years of dynamic experience in the media industry, he possesses invaluable insights. His impact spans various sectors, from Telecom to FMCG, where he employs a strategic approach focused on...
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Spotify, spotify wrapped, personalised, streaming platform, music streaming, hyper-personalised marketing, cultural phenomenon, marketing strategy, brand loyalty, customer engagement, personalised insights, user behavior, informed marketing, viral marketing, gamification, social sharing, integration, technological innovation, digital innovation, social media,
Interview and Guest Post
December 20, 2023by NetraInterview and Guest Post

Spotify Wrapped: Decoding the marketing magic of personalised musical journeys

As the year comes to a close, music enthusiasts worldwide eagerly discuss one of the most anticipated events in the digital marketing realm – Spotify Wrapped. This annual feature from the world’s leading music streaming...
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Winzo, online gaming industry, online gaming, gaming platform, gaming, gaming market, play, brazil, india, mobile games, mobile gaming, in-game purchases, in-game shopping, Battle royale, Call of Duty, mobile gaming market, IT, infrastructure, AR, augmented reality, metaverse, demographics, government, game downloads, smartphones, internet, mobile devices, in-game revenue, gamer, video games, US, China, Latin America, LATAM, average revenue per user, ARPU, gaming firms, central intelligence agency, Battle Grounds, Free Fire, HopScotch, GST, Goods and Services Tax, brazil pix, UPI, cultural nuances,
Technology
November 16, 2023by NetraTechnology3 Comments

Indian Gaming Firms are Eyeing the Brazilian Market. Explore Why!

India is becoming a major gaming market; by 2028, it is expected that the industry will grow to $7.8 billion. Younger demographics, changing IT infrastructure, growing usage of mobile devices, and fast internet connectivity are the main drivers of the Indian gaming market....
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Basis technologies, DSP, Basis DSP, Jounce Media, marketing automation, jouncemedia, programmatic advertising platforms, protecting advertisers, centro basis, MFA, made for advertising, publishers, preventing advertisers, SSP, demand side platform, supply side platform, ad exchange, digital media, media automation, programmatic advertising, automated protections, ad blocking, MFA inventory, industry standards, media metrics, ad impressions, advertisers, consumer purchase decision, paid traffic, ad strategies, KPIs, RTB traded website, invalid traffic, IVT, fraudulent. Low viewability, traffic sourcing,
Media
November 13, 2023by NetraMedia

Basis Technologies and Jounce Media Automate Ad Blocking On Subpar Websites

Basis Technologies, a worldwide supplier of media automation and programmatic advertising solutions, has announced automated protection that stops advertisers from placing ads on subpar websites. Data from Jounce Media, a pioneer in programmatic supply chain management,...
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Basis technologies, programmatic advertising, programmatic, media automation, LG Ads, Ads solution, cross-screen advertising, political advertising, LG Ads Solution, FAST Channels, CTV, Connected TV, SSP, supply side platform, Magnite, authentic content recognition, ACR, partnership, digital advertising, ad spend, ad revenue, ACR Data, television advertising, TV ads, Smart TV, ACR targeting, linear TV, opposition ads, ad creative, political ads, PMP, private marketplace, direct IO, programmatic guaranteed, ad impressions, ad operations, client service, public affairs, traditional linear TV, turnkey activation, election campaigns, US elections,
Media
November 9, 2023by NetraMedia1 Comment

Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising

Global pioneer of programmatic advertising and media automation solutions Basis Technologies and global leader in connected TV (CTV) and cross-screen advertising LG Ad Solutions have announced an exclusive partnership for the activation of U.S. political advertising, which...
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google, snap inc, meta, facebook, snapchat, instagram, microsoft, omg, omnicom media group, amazon, quarterly reports, Q3, third quarter, quarterly results, quarterly earnings, generative AI, artificial intelligence, ad spending, mark zuckerberg, evan spiegel, satya nadella, omnicom revenue, apple revenue, profit revenue, advertising revenue, apple bank, q3 2023, q4 2023, q1 2024, anthropic, youtube, linkedin, earnings call, googl earnings, google's revenue, earnings report, alphabet revenue, sundar pichai, google cloud, income, reality labs, q3 revenue, revenue growth, earnings presentation, facebook meta stock, q3 profit, meta platforms, third quarter, $34.1 billion, zuckerberg, xbox hardware, microsoft corporation, microsoft earnings, microsoft msft, windows, quarter, msft earnings, microsoft revenue, microsoft reports, microsoft cloud, app economy insights, income statement, jeff bezos, amzn stock, amazon profit, AWS, amazon web services, operating income, AWS revenue, users, DAUs, snap revenue growth, earnings outlook, snap shares, snap stock, snapchat stock, snapchat revenue, earnings report, omnicom media, organic revenue, earnings slide, earnings release, organic growth, revenue growth,
Media
October 27, 2023by NetraMedia1 Comment

Decoding Big Tech Giants Quarterly Results: Insights Await!

Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts. ALPHABET Alphabet, the parent company of Google, released third-quarter earnings that were above...
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Shopify, Shopify audiences, ad tech, integration, ad targeting, targeting capability, pinterest, meta, google, snap, criteo, ad platforms, collaborations, Shopify plus, shopify plus merchants, client acquisition, ad channel, ad partners, return on ad spend, algorithms, benchmark, ad campaigns, data-driven decisions, data, insights, data model, programmatic, third party, privacy, privacy exposure, CPM, revenue, ecommerce, media, shopify credit cards,
Marketing
September 26, 2023by NetraMarketing1 Comment

Shopify Audiences Expands Ad Targeting Capabilities with New Integrations

Shopify Audiences, Shopify’s ad tech integration offering revealed a new ad targeting capability. Additionally, it increased the number of its partners. Initially, Shopify Audiences debuted with just Google and Meta. Later on, Pinterest was included in the mix. Recently,...
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Bing, Microsoft azure, Microsoft build, AI, artificial intelligence, copilot, google, targeting, Microsoft edge, predictive targeting, google ai image, generative AI, gAI, azure AI, search engine, Chat API, Microsoft advertising, conversational ads, advertising platforms, compare and decide ads, chat ads, Microsoft, windows 11, beta, snapchat, My AI, AI chatbot, My AI chatbot, sponsored links, axel springer, Hey_, BILD.de, Open AI, Microsoft surface, retail advertising, travel advertising, auto advertising, AI assistant, advertisers, advertising, marketing, media, social media, PPC,
Technology
September 23, 2023by NetraTechnology3 Comments

Microsoft Advertising Enhances Search and Ads with Generative AI

Microsoft Advertising’s search and advertising platforms have received a number of generative AI improvements. They plan to completely reimagine how users engage with search engines and online advertisements. The internet giant announced earlier this year that it would...
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Facebook, ad spending, q2 profit, quarterly results, meta platform, mark Zuckerberg, profit revenue, apple bank, apple revenue, q3 results, q2 2023, q3 2023, quarterly revenue, apple stock, iphone, amazon prime, amazon earnings report, amzn earnings, q2 earnings, quarterly earnings, aws, earnings call, financial results, snap revenue growth, snap inc, snap stock, chatbot, tech, snapchat revenue, earnings call, app economy, operating income, youtube, google, alphabet, snapchat, facebook, meta, ebay, ebay earnings, Omnicom reports, omc, Omnicom revenue, Microsoft, msft q4 2023 ,msft q4, msft earnings, microsoft’s earnings, Microsoft azure, Microsoft revenue, ecommerce, ebay profit, ebay revenue growth, ebay reports, meta
Media
August 4, 2023by NetraMedia1 Comment

Delve In What the Quarterly Results For Big Tech Titans Are Saying

The quarterly results for big tech companies are out. Here are some key takeaways for advertisers and marketers. Microsoft Microsoft’s fiscal year has been challenging on many fronts. The acquisition of Xandr, the ad-buying platform, and the increase in search volume revenues...
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google chrome, chrome browser, chrome extension, search engine, ios, android, google, chrome web, google analytics, google analytics dashboard, analytics 4, data, tracking
Technology
August 3, 2023by NetraTechnology

Google’s Triple Treat- Unleashes a Trio of Updates to Elevate User Experience

Google is embracing the future of greatness. Three game-changing changes from the tech superpower will revolutionize user experience across platforms. These updates, which range from enhanced usability to seamless disruptive capabilities, will enhance user journeys to a...
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