Meta Audience Network Announces Rewarded Interstitial Ads
Meta Audience Network announced a new ad format ‘Rewarded Interstitial Ads’ on Wednesday. The rewarded interstitial ads are new, user-friendly, skippable format. It allows game developers to reward players in-game after completing a video view, encouraging longer sessions....
Meta and JioMart Will Launch Chat-To-Cart Services In India
Meta and Jio Platforms have announced the launch of an end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat.
It will allow people in India to browse the JioMart catalog, add products to their cart and pay via local...
Dubai To Host Global Metaverse Event, Unveils Its Ambitious Strategy
Dubai will host a global event where local and international leaders will gather to discuss the potential of the new digital space — the metaverse. As announced by Dubai’s Crown Prince, the inaugural Dubai Metaverse Assembly will take place on September 28 and 29 at the...
Meta Slams Apple Over ATT, Google Hit By Second U.K Anti Trust Investigation
Meta airs grievances over Apple’s market power in the mobile app industry To FTIA.
When the Federal Telecommunications and Information Administration (FTIA) asked what technology companies thought about Apple, Meta enthusiastically responded. Apple’s new tracking prompt...
How Will Dubai’s Metaverse Sector Contribute To Its Economy By 2030?
The Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum announced earlier this month that Dubai’s metaverse sector will contribute $4 billion to the emirate’s economy by 2030.
Dubai Crown Prince Sheikh Hamdan bin Mohammed and Sheikh Maktoum bin Mohammed, the Deputy...
Meta Makes Instant Messaging Fun, Launches New Features On Instagram
Meta introduced seven new messaging features to Instagram. The social media giant aims to make more investments in messaging to help users connect in a seamless way. In the new update, Meta is focused on Direct Messages and has rolled out only in select countries. It will...
Meta Consolidates Automated Ad Products Under Meta Advantage Portfolio
Meta is consolidating all of its automated products under the ‘Meta Advantage’ umbrella. The new suite is the home to Meta’s existing automated tools such as Detailed Targeting Expansion, Automatic Placements or Automated App Ads as well as future automated products in...
Meta Taps Zefr For Brand Suitability And Improve Advertising Safety Tools
Meta partners with brand suitability provider Zefr to enable advertisers to ensure that their promotions don’t appear alongside potentially offensive material on the Facebook Feed. It will provide more options for brands to manage their ad placements across their apps.
Why...
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
Havas Maher Saad El Din: Navigating Media’s Shifting Landscape
Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
