Results for: digital marketing

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Technology, CGI, advertising, CGI advertising, digital marketing, computer-generated imagery, brand marketing, social media, Faux out of home, FOOH, CGOOH, OOH, social media advertising, outdoor advertising, marketing directors, CGI marketing, brand credibility, CGI marketing, digital content, 3D animation, 2D animation, TV broadcast, media, entertainment, television advertising, traditional media, advertising channels, television commercials, digital billboards, mobile advertising, web applications, live-action video, CTR, CTV, user engagement, brand awareness, digital out of home, DOOH, cost reduction, customer engagement, cross platform, hyper-realistic, interactive ads, virtual videos, real-time rendering, AR, Augmented Reality, Virtual reality, VR, AI Artificial Intelligence, machine learning, Jacquemus, Maybelline, Barbie, Dubai, marketing campaign,
Blog
December 28, 2023by NetraBlog

CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?

Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
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Spotify, spotify wrapped, personalised, streaming platform, music streaming, hyper-personalised marketing, cultural phenomenon, marketing strategy, brand loyalty, customer engagement, personalised insights, user behavior, informed marketing, viral marketing, gamification, social sharing, integration, technological innovation, digital innovation, social media,
Interview and Guest Post
December 20, 2023by NetraInterview and Guest Post

Spotify Wrapped: Decoding the marketing magic of personalised musical journeys

As the year comes to a close, music enthusiasts worldwide eagerly discuss one of the most anticipated events in the digital marketing realm – Spotify Wrapped. This annual feature from the world’s leading music streaming...
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technology, advertising, digital marketing, media, digital strategy, marketing trends, generative AI, metaverse, 5G, AR, VR, machine learning, CTV, DOOH. OOH, connected advertising
Interview and Guest Post
December 8, 2023by Neha MehtaInterview and Guest Post

In Conversation with Mindshare’s Amit Lall: Mastering Digital Dynamics

Amit Lall, Principal Partner at Mindshare, brings two decades of expertise in telecom, technology, and digital planning. He oversees digital strategies for diverse sectors, prioritizing consumer-centric solutions powered by data.  In this exclusive interview, his insights...
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Digital marketing, digital responsibilities, content marketing, SEO, search engine optimization, marketing strategies, pharmaceutical sector, social beat, mankind pharma, digital, marketing, online, collaboration, demographics, geographies, social media, promote sales, brand, website, digital arena, marketing strategies,
Media
December 5, 2023by NetraMedia

Social Beat Secures D2C Digital Responsibility for Mankind Pharma

After a competitive selection process involving multiple agencies, Social Beat, a digital marketing agency, was awarded the D2C digital responsibility for Mankind Pharma, a pharmaceutical company. A major advancement in Mankind Pharma’s digital marketing initiatives to...
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Digital, acquisition, Omnicom media company, OMC, ascential, marketplace, flywheel, digital commerce, Omnicom Group, digital commerce, ascential’s flywheel, digital marketplaces, flywheel, supermarket, digital commerce business, retail commerce operations, media execution, brands, cash purchase, regulatory approvals, customary closing conditions, shareholders, Omni audience, behavioural data, acquisition, cutting edge, digital commerce, e-commerce, real-time insights, market intelligence, transaction data, online marketplace, retail media, brand media, advertising spend, proprietary platform,
Media
November 1, 2023by NetraMedia1 Comment

Omnicom Acquires Flywheel, the Pioneering Digital Commerce Company

Image Credit: Mert Damlapinar’s LinkedIn Omnicom has revealed that it has reached an agreement to purchase Flywheel Digital, Ascential’s digital commerce business, for a net cash purchase price of about $835 million. 11 Ascential digital commerce brands were...
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Dentsu, dentsu India, iProspect, Sokrati, tech savvy, data driven, performance marketing, performance media, media marketing, programmatic, cutting edge, digital media agency, programmatic and integrated performance media marketing solutions, integrated performance, profitability, global company, performance practice, merger, AI-powered, predictive media management, customer analytics, funnel tracking, client management, media capabilities, Nilesh gohil, martech, vinod Thadani, anita kotwani, market share, digital media, artificial intelligence,
Media
October 27, 2023by NetraMedia

Dentsu India Designs Future-Ready Performance Marketing Powerhouse

As part of its vision to deliver ‘What’s Next’ for its clients and people, dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati. iProspect is a globally awarded digital-first end-to-end media...
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Equative, utiq, ad platform, consent service, authentic consent service, telco, ethical digital marketing, digital marketing, data management, programmatic, media monetization, insight based, user privacy, ad-funded, advertising, real-time, telco partners, third party cookie, cookie deprecation, audience data, data activation, first party audience, ad targeting, cookie-less, Data privacy, carbon emissions, customization, inventory value, fraud, sustainability, ad frequency, alternative ID, monetization, personalized targeting, privacy-safe marketing, ad tech, supply side, demand side, SSP, DSP,
Marketing
October 5, 2023by NetraMarketing2 Comments

Equativ Partners with Utiq for Ethical Programmatic Marketing Practices

Equativ, the top independent ad platform in the world, revealed a partnership with Utiq. It is a European AdTech firm that offers an authentic consent service powered by telcos to support ethical digital marketing. The merger blends secure data management with programmatic...
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Ikea, ingka group, mccann worldgroup, IPG, agency, ad agency, ingka’s marketing, awards global, creative campaigns, retailer ikea, IKEA Spain, Madrid, global marketing, global agency, retailer brand, retail store, retail chain, ad agency, operating team, brand marketing, brand marketing campaigns, mccann spain, partnership, collaboration, Ogilvy, Mother London, TBWA\Group Singapore, southeast asia, digital communications, social communications, ad integrations, integrated campaigns, store opening, store opening campaigns, campaigns, Verizon, trusted brand, vision, IKEA’s vision,
Media
September 20, 2023by NetraMedia

IKEA Chooses McCann As The First Global Brand Marketing Agency

Ingka Group, IKEA’s parent company has included a fresh, global agency agenda for all 31 countries where Ingka has operations. The IKEA brand will be strengthened worldwide as a result. After a comprehensive evaluation, the retailer brand has chosen McCann, the Madrid-based...
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Mediacom, essence, geo-granularity, agency, WPP, groupm, groupm nexus, media agency, audience segmentation, groupm com, cookies, cookie-less, addressable tv, DOOH, digital out of home, Malaysia, geolocation, Malaysian market, advertising, marketing, data driven, socioeconomic, financial, partnership. Advertisers, data insights, digitization, digital marketing, tv advertising, audience patterns, target audiences,
Marketing
September 14, 2023by NetraMarketing2 Comments

GroupM Nexus Launches Innovative Marketing Solutions in Malaysia

Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge...
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Communications partners, SWAY, marketing campaigns, influencer marketing, media influencer, middle east, havas group, red havas, Havas media, influencer activity, agency, experiential marketing, social marketing, PR, public relations, marketing, sway by, havas middle east, social media, dana tahir, james wright, communications, PR agency, content marketing, creative content, brand conversations, integration, social marketing campaigns, global, Australia, Asia, Europe, North America
Marketing
August 29, 2023by NetraMarketing1 Comment

Red Havas ME Launches Influencer Marketing Initiative “SWAY”

Red Havas Middle East, the Havas Group’s public relations branch in the Middle East, has announced the beginning of SWAY, a global influencer marketing program. The information was released on all of the PR firm’s social media channels. The influencer marketing...
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