MMPWW Enters In An Exclusive Tech Partnership With Aqilliz In MENA
Ad-tech solutions provider MMP World Wide (MMPWW) has entered into an exclusive technology partnership agreement with Aqilliz which will cover the Middle East, North Africa (MENA), and North American markets effective January 1, 2022. Aqilliz will authenticate audiences and...
TikTok MENA Newsroom: An Opportunity For The Region’s Finest Creators!
TikTok has created a dedicated MENA newsroom, in accordance with industry best practices, to provide media partners with the most up-to-date regional news. On the newly established TikTok MENA Newsroom, you can follow up with real-time updates on trends, in-app developments,...
Trade Desk Partners With Choueiri Group For Better Programmatic Access In MENA
The Trade Desk, a global advertising technology leader, enters into a partnership with the Choueiri Group. The latter is a leading media representation group in the Middle East that shares close ties with the region’s largest broadcasters and publishers.
Why this...
JGroup and Blis To Partner For Exclusive Location-Based Advertising In MENA
JGroup, a Lebanon-based holding company with a presence across the Middle East, Europe, Asia, and the United States announces strategic partnership with Blis for location-based advertising in the Middle East and Nort Africa (MENA) region. Through this partnership, JGroup and...
TikTok Launches New Business Solutions To Help SMEs in MENA
The short-video application has recently launched a set of new advertising solutions. TikTok strongly feels that these solutions will help the small and medium enterprises in the Middle East region. By using TikTok for business, these SMEs can grow their market and brand...
Omnicom Media Group MENA To Provide Complimentary Media Space To Charities
Omnicom Media Group MENA has decided to work together with regional media owners in the Middle East to provide complimentary media space to its long-standing partner charities. This initiative is a part of the company’s COVID-19 relief efforts. This noble act will help Dubai...
M&C Saatchi Names Zaid Al-Qassab As New Global CEO
M&C Saatchi has named Zaid Al-Qassab as its new global CEO. He is Channel 4’s CMO in the UK right now. Al-Qassab will take over for Moray MacLennan, who resigned in September. Zaid will assume control of the business which is experiencing negative growth.
M&C...
Starcom Promotes Louise Peacocke to the Newly Created Chief Client Officer Position
Louise Peacocke was promoted to the newly created position of Chief Client Officer at Starcom, a communications planning and media agency owned by Publicis Groupe, from her previous position as Managing Director at PG One. In her new position, Peacocke will oversee...
FP7McCann Cairo Promotes Sondos Effat to Managing Director Role
Sondos Effat has been promoted to the prestigious role of Managing Director at FP7McCann, the top creative agency in Egypt, with immediate effect. Sondos has had a distinguished 14 years at FP7McCan Cairo, where she has continuously shown remarkable leadership and strategic...
Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA
Publicis Groupe Middle East has appointed Ahmed Younis, also known as Fizo in the industry, as its new CCO for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Known as one of the top ten creative leaders in the Middle East and North Africa,...
