AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
Decoding Media Evolution with Shailesh Kapoor of Ormax Media
Shailesh Kapoor, CEO of Ormax Media, brings two decades of expertise to the Indian media industry. In this interview, he discusses the industry’s evolution, emphasizing the role of audience data and analytics at Ormax Media.
He sheds light on successful marketing...
After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...
Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Meta Announces Five New Lead Generation, AI Powered Tools for FB, IG
Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and...
Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
In the whirlwind world of PR, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group is the maestro orchestrating a symphony of success. Leading Lintas Live with visionary finesse, he’s transformed the game, turning campaigns into global resonances. Clients like...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
ALPHABET
Alphabet, the parent company of Google, released third-quarter earnings that were above...
Aleph Unveils ‘One Brand’ Initiative, A Unified Digital Marketing Ecosystem
Aleph launched its “One Brand” campaign. Aleph is an ecosystem of regional digital marketing professionals and technology-driven solutions. By using the Aleph moniker, it unifies its distinctive variety of brands. Aleph specializes in developing markets for local...
Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
Meta Contemplates Ad-Free Subscriptions, Targeting Indian Market
Meta Platform, the corporate parent of social media behemoths Facebook, Instagram, and WhatsApp, is now debating the implementation of subscription programs internally. The company is thinking about launching an ad-free membership option for the Indian market by 2024 in the...
