A Lookback At the 5 Best Christmas Ad Campaigns of 2023
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Once again, it’s the holiday season! Christmas 2023 is here, which means that snowmen, reindeer, and Santa Claus have also arrived. And it also means that Christmas...
Magna Global’s Hatem Fakih Reveals Strategies for Thriving in GCC’s Media Landscape
Hatem Fakih, the Business Director at Magna Global, brings a wealth of expertise to the dynamic world of media and advertising. His leadership navigates the complexities of the industry, ensuring growth, profitability, and a forward-thinking approach. In this exclusive...
Epic Games Prevails in the Antitrust Trial Against Google
Google’s problems remain unchanged since a US jury found that the company is monopolizing the Play Store. Video game developer Epic Games, best known for the game Fortnite, has won an antitrust trial against Google. The win could have a big impact on the app store...
In Conversation with Mindshare’s Amit Lall: Mastering Digital Dynamics
Amit Lall, Principal Partner at Mindshare, brings two decades of expertise in telecom, technology, and digital planning. He oversees digital strategies for diverse sectors, prioritizing consumer-centric solutions powered by data.
In this exclusive interview, his insights...
PubMatic and Intent IQ Join Forces with Strategus for CTV-to-iOS Retargeting
Intent IQ and PubMatic have joined forces with Strategus, a technology company that develops cutting-edge solutions for programmatic CTV advertising campaigns. The partnership will enable the retargeting of iOS users who have seen CTV advertisements. Advertisers can now reach...
Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
ALPHABET
Alphabet, the parent company of Google, released third-quarter earnings that were above...
Meta and Discovery+ Adjust Ad-Free Subscription Plans: Changes Ahead!
Meta plans to charge its European customers $14 a month for access to Instagram and Facebook without advertisements. On the other side, Discovery+ is increasing the cost of its $9/month ad-free subscription tier.
Meta Charges $14 for Ad-Free Facebook and Instagram Access for...
Shopify Audiences Expands Ad Targeting Capabilities with New Integrations
Shopify Audiences, Shopify’s ad tech integration offering revealed a new ad targeting capability. Additionally, it increased the number of its partners. Initially, Shopify Audiences debuted with just Google and Meta. Later on, Pinterest was included in the mix. Recently,...
US Govt. vs Google: Google Accused of Breaking Antitrust Laws
The commanding search engine Google is currently engaged in a civil lawsuit in Washington, where it is facing its greatest legal challenge yet. It is accused of breaking American antitrust laws. The tech business which is synonymous with online information searching, has used...
