End Of Third-Party Cookies, What Is There For Marketers: Takeaway!
Introduction
Google has announced that Chrome will not support Third-party cookies. Following this, other browsers are following the footsteps of Google. Also, one must not forget that Google has the largest market share of the advertisement business. Therefore, it would not...
Minis Are Here, Miniature Third-Party Apps In Snapchat
Snapchat Minis, bite-sized third party-apps built within Snapchat rolled out on Monday. Snapchat first previewed Minis, a lightweight, built on HTML at the 2020 Partner Summit back last month.
Four out of seven Minis debuts across the platform. These mini-apps are going...
Privacy Sandbox By Google Shows Backdoor To The Third-Party Cookies.
For the last two years, Google has been working to remove third-party cookies from it’s Google Chrome browser. Moving forward with this aspiration Google recently announced testing some of its “Privacy Sandbox” proposals. Google wants to test the algorithm with other...
In The Absence of Third-party Cookies, Publishers Wants to Strengthen Relation with Advertisers
With the death of third-party data, publishers are in the prime position as holders of the first-party data on consumers, and they are hoping to have a strong relationship with advertisers. The big revolution in the digital world without third party cookies and the trackers...
Google Turning off Third-Party cookies From Chrome
The digital giant is confident to sustain the ad-supported world while turning the cookies archaic.
The company today announced its plans to phase out third parties cookies within two years from its popular Chrome browser. The move comes as digital advertising is seeing...
Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
In collaboration with Yahoo advertising, VIOOH, the top premium digital out-of-home (DOOH) supply-side platform, published a whitepaper. The paper looks at the possible effects of incorporating programmatic digital out-of-home (prDOOH) into multichannel marketing....
Google Launches Google Ads Data Manager for First-Party Data
Google has created an advertising measurement tool that integrates with first-party data from marketers. It is made to function without browser cookies and other data tools that use antiquated techniques to measure performance. The measurement tool, Google Ads Data Manager,...
Samsung Ads and Epsilon Partner for First-Party Data Advancements
Samsung Electronics’ advanced advertising division, Samsung Ads, recently announced a partnership with Epsilon, a leading provider of advertising and marketing technology worldwide. The partnership promises to provide brands with cutting-edge TV viewership data, network...
TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies
TripleLift, the ad tech platform boosting digital advertising across all screens made the first-ever large-scale test findings public, demonstrating the effectiveness of its recently announced first-party data targeting solution throughout the web. This includes...
Bloomberg CPMs Soar 20% With Transition To First-Party Platform
Earlier this year, Bloomberg removed data on third-party programmatic ads from its website. They did so to start their own first-party ads platform called Audience Accelerator, and the results are astonishing! This move was made so that the company could better manage its...
