Snapchat Spotlight Challenges & Other Monetization Tools For Creators!
According to Variety, Snap is pushing boundaries with new tools for Snapchat creators that will help them bring in more cash. Snap is launching Spotlight Challenges next month, which will provide cash prizes ranging from $1,000 to $25,000 to users with the most views in...
Minis Are Here, Miniature Third-Party Apps In Snapchat
Snapchat Minis, bite-sized third party-apps built within Snapchat rolled out on Monday. Snapchat first previewed Minis, a lightweight, built on HTML at the 2020 Partner Summit back last month.
Four out of seven Minis debuts across the platform. These mini-apps are going...
Snapchat’s New Feature ‘Snap Minis’ Will Be the Next Hot Thing in the Market
Snap introduced an array of new products and partnerships for Snapchat including original shows, Minis, new lenses, new navigation bars, and games at the 2020 Snap Partner Summit.
The highlight of the event was Minis – a suite of miniature apps developed by third...
Snapchat’s Automated Advertising ‘Dynamic Ads’ Is What Global Brands Need Today!
Snapchat announced a new advertising product called Dynamic Ads. It brings automated customization to ads and is designed to make it easy for brands to set up their e-commerce business on Snapchat.
Snap first introduced Dynamic Ads in 2019 to e-commerce retailers in the...
After Instagram, TikTok Targets Snapchat With Its New Augmented Reality Ad Format
After attempting to take over Instagram with its new “Shop Now” button, TikTok is getting prepared to launch its new augmented reality ad format which is similar to popular app Snapchat and Instagram.
The upcoming ad format will allow users to place dynamic...
Snap’s Q1 2020 Report: Users and Revenue Increases, Ad Spend Declines
Snap Inc. the parent company of the popular social media platform Snapchat reported in its Q1 2020 earnings – strong gains in both users and revenues but a dip in advertiser spend despite the growing concerns about the coronavirus pandemic.
No Coronavirus Negative...
How Companies Like Snapchat Are Saying ‘NO’ To Targeted Ads
Do social media sites track you? In recent years, we have seen social media giants being fined multi-million dollars for breaching privacy.
A simple click, a like, a plain share, used in measuring the effectiveness of the advertising campaign kept users in the dark about how...
Havas Maher Saad El Din: Navigating Media’s Shifting Landscape
Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
IAB and MRC Collaborate to Release Augmented Reality (AR) Measurement Guidelines
The Interactive Advertising Bureau (IAB), in collaboration with the Media Rating Council (MRC), has released Augmented Reality (AR) Measurement Guidelines, which provide a framework for clear and consistent definitions and evaluation metrics for advertising within Augmented...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
