Havas Acquires EPROFESSIONAL, a Hamburg-based Digital Performance Marketing Agency
Havas has declared the strategic acquisition of EPROFESSIONAL, a digital performance marketing agency located in Hamburg. This move will broaden the company’s offering of premium performance marketing services and solidify its standing as the top agency in Germany....
GOZOOP HAWKS Secures Listening and Digital Response Management Duties for Amazon miniTV
GOZOOP HAWK, the GOZOOP Group’s online reputation management and customer service agency, has successfully secured the listening and digital response management mandate for Amazon miniTV, India’s free entertainment service.
GOZOOP HAWK wins listening and digital...
Havas Announces Acquisition of Ledger Bennett, A UK-Based B2B Marketing Agency
Havas has announced the acquisition of Ledger Bennett, a global B2B marketing agency with headquarters in the United Kingdom. This move will expand Havas’ capabilities in the rapidly expanding B2B market in the United Kingdom and abroad. Ledger Bennett will now be...
Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising
Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”
With a track...
VML’s Karim Sioufi: Transformative Insights in Marketing Excellence
Karim Sioufi, a seasoned Business Director at VML, brings a wealth of expertise garnered over an illustrious 15-year career across the global advertising and marketing landscape. He navigates seamlessly through diverse cultural terrains, establishing effective communication...
Team Pumpkin Wins The Marketing Mandate For The Maeva Store
Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media,...
Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
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Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these...
IAB Europe Releases First Edition of Pan-European Retailer Digital Advertising Capability Map
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IAB Europe, the leading European industry association for the digital advertising and marketing ecosystem, has released the first edition of its Pan-European Retailer...
Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond
Embark on an enriching voyage through the multifaceted career of Rey Tiempo, the Head of Creatives and Experience at Digitas Philippines. In this comprehensive blog, he unveils the secrets behind the Philippines’ first-ever Cannes Lions in Gaming. Get ready for an...
Why Purpose-Driven Marketing Matters? And Nothing Else.
Traditionally, marketing has been about grabbing attention and yelling your message in the audience’s faces. The entire advertising game over the decades has been built on recall-recall-recall, from radio jingles to TV ads over...
