Google Plans To Turn YouTube Into A E-commerce Giant
Google enters the e-commerce space and plans to turn YouTube into the shopping next shopping destination. Google might soon transform its video streaming platform Youtube into a new strong contender for e-commerce like Amazon and Alibaba. On recent call earnings, Google CEO...
YouTube Tests New Shoppable Video Ads Tools
Amid a pandemic that created havoc around the world that resulted in prolonged store closures. This has led brands to advertise their products online to drive sales as more people are online now. To make things easier for them, YouTube has introduced new direct response...
YouTube Reorganizes Its Measurement Program With Five New Partners
Google made notable changes to the line up of partners of its YouTube Measurement Program(YTMP) that debuted in 2017 to give advertisers access to trusted and independent solutions for driving and tracking the marketing performance of the video site.
Google made some tweaks...
26 Stellar Video (YouTube) Advertising Examples To Take Creative Inspiration From!
Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer quotes,
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Creativity is the base...
Everything You NEED TO KNOW About Advertising On YouTube In 2020
One of the highly successful digital marketing strategies today includes video advertising. With YouTube becoming the most popular video-sharing platform and second-largest social media site, it is logical for any business big or small to use YouTube advertising. So, whether...
YouTube Shorts: Will it be Able to Capture TikTok’s Audience?
TikTok is incredibly popular for lip-syncing and dancing videos.
TikTok had nearly 1.7 billion downloads as of February 2020.
Many have tried to imitate Tik Tok’s features but none could reproduce the success.
YouTube is reportedly soon launching a short video sharing...
Vevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising
PubMatic, an independent technology company that delivers the future supply chain for digital advertising, has announced a collaboration with Vevo, the world’s leading music video network. Through the partnership, Vevo will be able to accelerate the growth of its...
Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B
Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly expanding advertising business. Walmart has consistently been a prominent vendor...
DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the release of new tiered brand suitability, which addresses “Made for Advertising” (MFA) measurement and protection in a more nuanced and brand-specific...
Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising
Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”
With a track...
