After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...
Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Shopify Audiences Expands Ad Targeting Capabilities with New Integrations
Shopify Audiences, Shopify’s ad tech integration offering revealed a new ad targeting capability. Additionally, it increased the number of its partners. Initially, Shopify Audiences debuted with just Google and Meta. Later on, Pinterest was included in the mix. Recently,...
LiveRamp – Epsilon Pave Way for Privacy-Compliant Advertising
Publishers now have a mechanism to provide authorized advertising that complies with privacy laws thanks to a partnership LiveRamp has established with the leading worldwide provider of advertising and marketing technology, Epsilon. Epsilon improves user privacy while...
Lemon8, TikTok’s sister app struggles in the US, users cite inorganic feel and influencer bias
Lemon8, the sister app of TikTok by ByteDance started off positively. Thanks to TikTok’s reach and success in the international market, it became widely popular. But like every new app launched, Lemon8 too has become saturated for a very good reason. While U.S. lawmakers were...
How to rank well on Amazon? Performing SEO on Amazon
Introduction
It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...
Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Snap Partners With Cameo, Introduces Advertiser Program
Snap opened its NewFronts this week with the announcement of a new advertiser program and content initiatives – including a new partnership with celebrity video platform Cameo, a new advertising product called Snap Promote, and original programming.
Interesting Read:...
Walmart Connect: Walmart’s Ambitious Advertising Plans For Its Programmatic Platform
Retail giant Walmart plans to build out its Walmart Connect advertising platform this year and is creating multiple new channels for advertisers to engage directly with its customers.
Walmart has improved its internal advertising prowess over the past several years, with...
Facebook On TikTok With Verified Account
Social platforms setting up shop on other social platforms and the latest example is Facebook is on TikTok. Astonished? Is this your next thought – what’s Facebook doing on TikTok? Buying ads or just another social account on TikTok?
We’ll know soon enough because the...
