Wavemaker MENA and L’Oréal Announce a Strategic Partnership in the GCC, Levant and Morocco
GroupM’s Wavemaker MENA and L’Oreal, the global leader in beauty products, have announced a strategic partnership for the GCC, the Levant, and Morocco. This incredible victory is a crucial turning point for both organizations. It also highlights Wavemaker...
Etisalat and DCT- Abu Dhabi Partner to Revolutionize Gaming in MENA
Telecom operator Etisalat by e&, based in the United Arab Emirates, and the Department of Culture and Tourism-Abu Dhabi, have announced a ground-breaking collaboration. By establishing “Arena Esports,” the partnership hopes to transform the Esports scene in...
SRMG Ventures Pours $5 Million in MENA’s Anghami Platform
A third investment was disclosed by SRMG Ventures, the venture capital division of the Saudi Research and Media Group (SRMG). The integrated media group has announced plans to invest $5 million in Anghami, a music and entertainment streaming service with offices in the UAE...
StarzPlay Unveils Free Fantasy Football Game for Fans in MENA
StarzPlay Sports has announced the release of StarzPlay Fantasy Sports, an unprecedented free-to-play Web3 sports game in the MENA region. The SERIE A 2023/24 season will mark the first time the football prediction game is played. It will debut in 19 nations in the Middle...
Adscholars Victorious at MENA 2023 Smarties Awards
We are thrilled to announce that Adscholars emerged victorious at the highly prestigious MENA 2023 Smarties awards, clinching two bronze awards and earning a spot on the shortlist across three categories for the MENA region. MENA Smarties, part of the esteemed Mobile...
BeIN Media Appoints SMC As An Exclusive Advertising Partner In MENA
BeIN Media Group, a sports broadcaster inks a partnership with Riyadh-based media representation firm SMC as its exclusive advertising partner in the Middle East and North Africa (MENA). Qatari-based beIN signed an agreement with SMC which covers advertising for all of its...
MMP Worldwide Partners With Bidstack In MENA
MMP Worldwide announces a new exclusive partnership with Bidstack, the leading in-game ad tech platform across MENA. They aim to offer the next generation of programmatic in-gaming solutions to the market.
Bidstack is the leading in-game advertising and video game...
What BIGO Ads Has To Offer Brands Through Likee In The Mena Region
BIGO Ads, an emerging international marketing platform powered by BIGO, is gaining traction in the Middle East and North Africa (MENA) region. BIGO Ads, a premium traffic aggregator of the short video creation app Likee, has already made a significant impact by providing...
Admix And JGroup Partner To Bring In-Play Advertising To MENA Brands
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with the Dubai-based media powerhouse JGroup to bring In-Play advertising to the group’s clients in the MENA region.
A large part of JGroup‘s media mix will now...
Anthony Nakache Appointed as the New Managing Director of Google MENA
Lino Cattaruzzi has left Google to take on a worldwide leadership role as Global Customer Partner and Anthony Nakache has been named the new managing director for Google in the Middle East and North Africa, located in Dubai.
Lino has overseen Google’s business and...
