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digital advertising, marketing, media, UAE, saudi 2030, KSA, havas media, scent marketing, innovation, growth, metaverse, social media, Twitter, 5G, Tik Tok, Roblox, Fortniite, artificial intelligence, 3rd party cookies, cookieless, google
Interview and Guest Post
February 16, 2024by Neha MehtaInterview and Guest Post

Havas Maher Saad El Din: Navigating Media’s Shifting Landscape

Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
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Google, Third party cookie, D2C, connected TV, madison, digital advertising, digital media, AI, metaverse, performance marketing, sam balsara, ML,campaigns
Interview and Guest Post
February 9, 2024by Neha MehtaInterview and Guest Post

Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising

Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”  With a track...
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Big tech, technology, fourth quarter, quarterly results, google, Alphabet, YouTube, ad sales, monthly users, views per day, YouTube Shorts, Microsoft Azure, Amazon Web Services, AWS, revenue, advertising revenue, Google Search, Google Cloud, cloud computing, advertising revenues, YouTube advertising, network advertising, traffic acquisition, generative AI, Gemini AI, Search Generative Experience, SGE, large language model, LLM, AI, artificial intelligence, Meta, digital advertising, social media, Q4, Threads, Instagram ads, Facebook ads, daily active users, DAUs, monthly active users, MAUs, Ad impressions, reality labs, generative AI, Meta AI, amazon, ecommerce, cloud, worldwide advertising, subscription services, subscription fees, AWS Revenue, machine learning, ML, ad relevancy, Prime members, Black Friday, Cyber Monday, innovation, cloud computing, product recommendations, Activision Blizzard, Microsoft cloud, acquisition, Xbox, PC, OEM, consumer markets, Intelligent Cloud, LinkedIn, news advertising, customer loyalty, services revenue, Apple, Microsoft, personal electronics, snapchat, AR, augmented reality, digital ad, publisher, Spotify, Snapchat+, public relations, Omnicom media group, OMG, third party service costs, OpenAI GPT, ad campaigns,
Media
February 8, 2024by NetraMedia

Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!

The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports. ALPHABET Alphabet Inc., the parent company...
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IAS, integral ad science, doubleverify, Instagram, youtube, advertisers, marketing, Instagram feed, reels, measurement framework, brand safety, suitability measurement, meta, advertising, adtech, third party validation, transparency, AI driven, classification, GARM, Global Alliance Responsible Media, Brand protection, data driven, decision making, Total Media Quality, TMQ, media measurement, optimization, post-bid safety, multimedia technology, audio, images, partnership, viewability verification,
Media
February 6, 2024by NetraMedia

IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta

Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
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Fashion, business, tiktok marketing strategy, shopping ads, marketplace, tiktok launches, social media, tiktok ecommerce, ecommerce, video, shoppable, shoppable ads, brands, app, tiktok ads, tiktok advertising, digital marketing, digital advertising, tiktok shop, ad tech, digital video, search, video shoppable, technology, brands, influencer marketing, influencer, amazon.com, sales, free shipping, counterfeit, testing links,
Marketing
January 30, 2024by NetraMarketing

TikTok Testing New Feature To Make All Video Posts Shoppable

TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...
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Dentsu, dentsu creative india, media, digital mandate, mandate, sony entertainment, sony max, sony max 2, sony sab, dentsu creative, bharatbenz, cannes lions, isobar, Aditya birla, bsh, dentsu webchutney, television sony, marketing, brand, online presence, social media, marketing campaigns, Facebook, Instagram, Twitter, multi-agency pitch, client-centric, digital strategy, data-driven insights, creativity, technology,
Media
January 29, 2024by NetraMedia

Dentsu Creative India Wins Digital Mandate For 4 Sony Channels

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); }); Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these...
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DoubleVerify, Meta, brand equity, media authentication, digital media, doubleverify bolsters, instagram, doubleverify holdings, doubleverify's expansion, facebook, advertisers, viewability, investor relations, ads, instagram feeds, meta reels, user-generated, media buys, brand safety, ad format, AI, artificial intelligence, data analytics, ad campaigns, data analytics
Media
January 18, 2024by NetraMedia

DoubleVerify Expands Media Authentication on Meta

DoubleVerify, a leading software platform for data, analytics, and digital media measurement, announced that it has expanded its brand safety and suitability coverage on Meta. It will help to measure feeds and reels on Facebook and Instagram in addition to other platforms....
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Nazara technologies, nazara ipo, technologies ipo, share price, nazara games, technologies, manish Agarwal, technologies ltd, nazara tech, technologies limited, gaming, social media, influencer marketing, preferential allotment, acquisition, nazara tech, consumer internet, Kofluence, sports media platform, game discovery, full-stack marketing, share swap transaction, performance metrics, targeted marketing, direct performance,
Technology
January 18, 2024by NetraTechnology

Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence

Nazara Technologies Limited, an India-based diversified gaming and sports media platform, announced that its board has approved a share swap with certain existing Kofluence investors to acquire a 10.77% stake in Kofluence Tech Private Limited. It is anticipated that the...
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Tarek sharafeddine, client leadership, Mindshare, telecom, FMCG, strategic partnership, media solutions, Saudi arabia, Saudi media landscape, advertising, communication, social media, traditional media, entertainment, television, print, advertising campaigns, KPIs, InMall campaign, content creation, regulatory, innovations, full funnel campaign, media strategy, multichannel, digital channels, call-to-action, AR, augmented reality, virtual reality, VR,
Interview and Guest Post
January 5, 2024by Neha MehtaInterview and Guest Post

Mindshare’s Tarek Speaks: Illuminating Media Innovations Amid Saudi Arabia’s Evolution

Tarek Sharafeddine, the Director of Client Leadership at Mindshare, brings 15 years of dynamic experience in the media industry, he possesses invaluable insights. His impact spans various sectors, from Telecom to FMCG, where he employs a strategic approach focused on...
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Technology, CGI, advertising, CGI advertising, digital marketing, computer-generated imagery, brand marketing, social media, Faux out of home, FOOH, CGOOH, OOH, social media advertising, outdoor advertising, marketing directors, CGI marketing, brand credibility, CGI marketing, digital content, 3D animation, 2D animation, TV broadcast, media, entertainment, television advertising, traditional media, advertising channels, television commercials, digital billboards, mobile advertising, web applications, live-action video, CTR, CTV, user engagement, brand awareness, digital out of home, DOOH, cost reduction, customer engagement, cross platform, hyper-realistic, interactive ads, virtual videos, real-time rendering, AR, Augmented Reality, Virtual reality, VR, AI Artificial Intelligence, machine learning, Jacquemus, Maybelline, Barbie, Dubai, marketing campaign,
Blog
December 28, 2023by NetraBlog

CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?

Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
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