Nazara Acquires 55% Shares in Global Adtech Firm, Datawrkz!

Nazara Technologies, a leading gaming company in India, has agreed to acquire a 55 percent share in Datawrkz, a programmatic advertising and monetization firm, for up to Rs 124 crore, putting the valuation of the company at Rs 225 crore (about $30 million) based on its CY22 EBITDA performance.

Nazara Technologies is a well-known mobile game developer and sports media platform, with offers spanning interactive gaming, eSports, and gamified early learning environments in growing and developed global markets such as Africa and North America.

Datawrkz is a worldwide advertising technology startup focusing on driving user and revenue development for customers through highly optimized digital advertising, launched in 2013 by Senthil Govindan, an IIM Ahmedabad alumnus.

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Nazara and Datawrkz: What does this acquisition mean? 

Nazara Technologies’ in-house capabilities for optimizing client acquisition expenses as well as increasing ad monetization yields will be enhanced by Datawrkz’s tech solutions. Many of the firms in the ‘Friends of Nazara’ network are anticipated to benefit from this ad-revenue monetization.

Furthermore, there is a growing organic link between gaming firms and ad tech companies throughout the world, since the two may add value to one other’s businesses. 

Datawrkz hopes to position itself as a major participant in the gaming industry with this deal, which will cover both demand and supply-side solutions for the gaming ecosystem in the United States and India.

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