Apple is said to be discreetly purchasing Google search advertisements for high-value apps on the App Store. Because Apple gets a 15% to 30% share of the app and in-app sales, some developers believe is affecting their revenue.
Apple is “secretly” paying Google advertisements that send consumers to an app’s App Store listing rather than the developer’s website, according to multiple app publishers who spoke to Forbes.
One source told Forbes,
“Apple is trying maximize the money they’re making by driving in-app purchases that people buy through the Apple Store. Apple has figured out that they can make more money off these developers if they push people to the App Store to purchase there versus a web flow.”
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Masterclass, HBO, Babble, Tinder, and Bundle are among the applications that have been marketed in Google searches, according to the report. The advertiser isn’t identified in the ads, but they all have essentially similar tracking data, indicating that they’re all purchased by a single business.
It’s worth mentioning that Forbes was unable to confirm that Apple was the buyer of the ad slots. Developers provided such information. It’s most likely due to the fact that the app developers didn’t pay for the advertising and that they all lead to an App Store link.
- Neha Shah
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