Interviews & Guest Post

groupM nexus, AI, programmatic advertising, adtech, DSP,SSP, programmatic, advertising, digital marketing

Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus

In an exclusive interview, we delve into a conversation with Shashidhar Sharma, the Head of Programmatic Pratice-India at...
Metaverse, Artificial Intelligence, digital strategy, digital marketing, connected TV, CTV, Publicis Groupe, ad fraud, market dynamics, media planning, programmatic

Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends

Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital...
brand building, media strategy, digital marketing, AI, data analytics, influencer marketing, 5G, essencemediacom, GroupM, advertising

Driving Brand Success: In Conversation with Vishal Shah from EssenceMediacom

Vishal Shah, Managing Partner at EssenceMediacom,Vishal Shah, Managing Partner at EssenceMediacom is a prominent marketing...
Navigating the Digital Frontier: A Discussion with Reena Jagtap, Lead Digital Marketer at Henkel

Navigating the Digital Frontier: A Discussion with Reena Jagtap, Lead Digital Marketer at Henkel

Reena Jagtap, a Lead Digital Marketer at Henkel is an accomplished marketing professional with a diverse background in...
digital marketing, influencer marketing, advertising, media planning, social media, kosal malladi, madison loop

Mastering Digital Marketing: Insights from Kosal Malladi, VP at Madison Loop

Kosal Malladi, the accomplished Vice President of Madison Loop, is renowned for his expertise in digital marketing and...
sindhu biswal, mentor, growth marketer, digital marketing, life coaching, career development, Paytm,Filter copy, Better half, digital advertising, adtech

Mastering Growth Marketing: In Conversation with Sindhu Biswal

Sindhu Biswal is a multi-talented professional who has excelled in diverse fields. From aspiring astronaut to songwriter...
group M, digital trading, adtech, performance marketing, digital advertising, digital marketing,, affiliate marketing, vendor management,, interview

Inside Digital Advertising: A Discussion with Group M’s Vishal Sharma

Vishal Sharma, the Director Digital Trading at GroupM, has over a decade of experience in digital advertising,...
adtech, 2023, programmatic, DOOH, OOH , in-game advertising, data privacy, AI, artifical intelligence

The Adtech Landscape in 2023

The future of Adtech is likely to see continued growth and innovation in 2023, with the use of data and technology playing...
The Journey From Deterministic To Probabilistic Marketing

The Journey From Deterministic To Probabilistic Marketing

For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors,...
Leader Talks: Mutate Or Perish, Says Vikram Dhar, CEO, DMT Media From His 30 Years Of Advertising Experience

Leader Talks: Mutate Or Perish, Says Vikram Dhar, CEO, DMT Media From His 30 Years Of Advertising Experience

  Vikram Dhar, an economist from the London School of Economics has had an extraordinary career in the field of media...
Exit Lockdown. Enter Reality – What Comes Next?

Exit Lockdown. Enter Reality – What Comes Next?

10 weeks. 70 days. 1680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the...
On His Hustle As An AdTech Entrepreneur, Industry Insights, And More: Interview With Digitalks Founder, Mohit Jain

On His Hustle As An AdTech Entrepreneur, Industry Insights, And More: Interview With Digitalks Founder, Mohit Jain

  Mohit Jain has been working in the AdTech space for over a decade in various capacities, the recent being the...