Every 2020 Google SERP Feature Explained: A Visual Guide

How many searches would happen to Google every minute, month, or year? Have you wondered? Finally, the company has released updated data.

Every second, Google processes 63,000 search queries.

Every year, Google has 2 trillion searches.

A caveat, Keep ‘at least’ in mind while reading the figures.

This shows we are so obligated to the power of Google search behemoth and its mystical computing. Google holds nearly 72% market share of search engines.

Why it matters

Companies spend time and effort to develop fantastic content, great titles, meta descriptions, and permalink to rank high on the search and drive conversions. However, a key strategy is often missed-  to capitalize and enhance their entry on Google SERP (Search Engine Result Page).

Incorporate the rich snippets into your online stores, websites, blogs, and more

SERP is the way

Google Search engine pages are now accurate, personalized, relevant, dynamic, and helpful. Using structured data, there are many visual enhancements made to the search engine result page which helps you to find the required information. It is essential to know the enhancements as indexability and site optimization has an impact on organic rankings.

Take a look at the enhancements and characteristics of each one:

• Direct Answer Box with short, rapid answers, lists, tables, or carousels may have an image to enhance it.

• Rich Snippet is the additional line of context below traditional SERP and is provided by the websites with price, ratings, etc to enhance the search engine result page.
• Rich Cards for mobile users.

• Knowledge Graphs shows up on the right of a SERP displaying curated images and information about the search.
• Knowledge Panels shows up to on the right of a SERP displaying curated images, information, directions specific to a brand or business.
• Local Pack is an integral part of the local search results with business information, reviews, and location and plays a key role in customer’s decision making.
• People also ask provides related questions and answers to the original query.
• Image Pack is a horizontal carousel of queries related to images or photos. 
• Site Links is an expanded pack of links within popular sites. It may also include a site search field that is particular to the internal search mechanism.
• Twitter displays a carousel of tweets with clickable images and links.
• Newsbox: is a carousel of trending, top stories, or breaking news related to the query.

 

Why Use Rich snippets

By structuring the data and following Schema standards, you can utilize rich snippets and improve your overall visibility on the search engine as it educates the algorithms on the information within the page. 

If your company or marketing team is not taking advantage of rich snippets then time to change strategy and develop a new solution. Rich snippets help you enhance your search, increase click-through rates, and engagement. If your company or marketing team is not taking advantage of rich snippets then time to change strategy and develop a new solution. Rich snippets help you enhance your search, increase click-through rates, and engagement. 

The Big Picture

This infographic from Brafton, A Visual Guide to Every Google SERP Feature: Snippets, Panels, Paid Ads and More, provides insight on how rich snippets and structured data look like on a search engine results page and why it appears.