Planners can only integrate APIs (application programming interfaces) into the media analysis program they employ. They are forced to manually search through several sources for the information. Media services from Dentsu India announced the Dentsu Intelligence Dashboard (DID), a first-of-its-kind competitive media insights and intelligence solution, to address this issue. Planners and clients will be able to quickly understand the most recent competitor data and make decisions more quickly as a result. The program offers automatic data analysis of online and offline media expenditures, gross rating points (GRP), and impressions.
The Denstu Intelligence Dashboard
The DID was developed in accordance with the network’s ongoing collaborations with sources that are distributed by the industry. It is designed to compile and transform data from various media channels onto a single platform. Dentsu wants to make the process easier by providing views with its digital data, aggregated data, and automated PPT capability through this application. Moreover, it allows media planners the freedom to tailor their searches at different levels.
The system utilizes its dynamic capabilities to select sectors, categories, brands, advertisers, etc. The application also provides a comprehensive perspective of data analysis from several channels, including TV, Print, Digital, and Radio. The solution will improve Dentsu India’s capacity to provide clients with access to the most recent GRP data. This will be irrespective of the category or brand, which is important to mention.
Here’s what they said
Commenting on the tool launch Anita Kotwani, CEO of Media, South Asia, Dentsu said,
At dentsu, we are on a journey that requires us to compete with ourselves. Our determination to break our records ensures that we invest in building one-of-its-kind cutting-edge solutions for our clients. The tool is certainly a game changer & one-stop go-to for our clients. Media pulls a massive chunk of financial budgets for every brand and the slightest deviation in seeking the true picture could ruin all their efforts. Dentsu Intelligence Dashboard simplistically offers data insights that are accurately curated in an easy-to-understand format and save resources. The launch of this tool is just the beginning of the many firsts that we are working towards.
Bhasker Jaiswal, Chief Operating Officer, Media, Dentsu India, states it will be the first tool in the market to integrate data from multiple data sources. It will further help to reduce workload and enhance strategy-making. He further added,
We believe in upgrading our practices to best serve our clients and people. Dentsu Intelligence Dashboard is also proof of our commitment to contributing to the industry at large. It goes way beyond a simple dashboard and gives planners/clients a readymade competitive overview for Digital as well as TV GRPs which will certainly make it a must-have for all brands.
Pankaj Bhatlawande, Vice President – Media Analytics, Media, Dentsu India commented,
Built on scalable architecture and powered by new-age technologies, the Dentsu Intelligence Dashboard will deliver unparalleled competitive intelligence to media planners. Using serverless technologies like BigQuery enabled data transformation of RLD data, and GRP calculations at scale and reliability. We are certain of this being a game-changer which will elevate marketing strategies to newer heights and redefine business approaches in this digital age.