Mastering Growth Marketing: In Conversation with Sindhu Biswal
Sindhu Biswal is a multi-talented professional who has excelled in diverse fields. From aspiring astronaut to songwriter and now a marketing expert, his journey reflects his passion and determination. With notable contributions to companies like Paytm Insider, Better Half,...
Inside Digital Advertising: A Discussion with Group M’s Vishal Sharma
Vishal Sharma, the Director Digital Trading at GroupM, has over a decade of experience in digital advertising, specializing in digital trading, vendor management, affiliate marketing, and performance marketing. ADscholars had an exclusive conversation with him to gain...
The Adtech Landscape in 2023
The future of Adtech is likely to see continued growth and innovation in 2023, with the use of data and technology playing a significant role in helping to target specific audiences and measure...
The Journey From Deterministic To Probabilistic Marketing
For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors, improve the user experience, and collect data that helped them target ads to the right audiences. However, now this is going to change forever. Digital...
Leader Talks: Mutate Or Perish, Says Vikram Dhar, CEO, DMT Media From His 30 Years Of Advertising Experience
Vikram Dhar, an economist from the London School of Economics has had an extraordinary career in the field of media for over 30 years now. From working for traditional media companies like Gulf News to a flourishing career in Broadcasting, he has done it all. And when...
Exit Lockdown. Enter Reality – What Comes Next?
10 weeks. 70 days. 1680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, it’s a stark reminder of our time in lockdown....
On His Hustle As An AdTech Entrepreneur, Industry Insights, And More: Interview With Digitalks Founder, Mohit Jain
Mohit Jain has been working in the AdTech space for over a decade in various capacities, the recent being the founder and chief consultant in his own venture- Digitalks in Dubai. He is passionate about data analytics, and particularly enthusiastic about the endless...
The 5 Digital Advertising Trends That Matter in 2020.
It’s funny how wide the gulf is between December and January. The final month of the year is often spent looking back, analyzing the good, the bad and the ugly, trying to predict what will come...
