India’s CARS24 has arrived in UAE in style! CARS24, one of the world’s fastest-growing eCommerce sites for used cars, unveiled a digital campaign by revealing its brand narrative on the world’s tallest building, the Burj Khalifa.
By integrating the whole car-buying process online for clients, the India-based business hopes to cause a massive shift in the UAE.
CARS24 has already sold over 400,000 cars.
Abhinav Gupta, CEO, Gulf Region, CARS24 said –
With this campaign on the majestic architectural masterpiece, we wanted to inform our audience in the UAE that CARS24 has arrived. This is one of the most prestigious campaigns for us and with this, we believe that CARS24 has not only made a strong statement in the UAE but also across the world
He also added that CARS24’s business strategy is built on innovation and is intended to break established car-buying standards.
Gupta said that if customers can buy everything from clothing, shoes, furniture, and groceries online in the twenty-first century, then why purchases cars “ like in the 1980s”?
He additionally said that CARS24 is a unique way to acquire pre-owned vehicles in which a client may choose their favorite automobile, complete the full payment and paperwork procedure, and have the car delivered to their home with only a few clicks.
Isn’t that amazing?
Furthermore, before being advertised online, cars on the CARS24 platform must pass a 150-point examination, be completely reconditioned, and pass the RTA test. Every automobile purchased from CARS24 comes with a 7-day money-back guarantee and a 2-year warranty.
CARS24, established in 2015, has been launched in the UAE to provide a smooth experience for UAE consumers wanting to buy vehicles by delivering end-to-end solutions built on a strong technological foundation.
Sequoia India, Exor Seeds, DST Global, Kingsway Capital, Unbound, Moore Strategic Ventures, and KCK are among the company’s investors. So far, the firm has raised $400 million in financing. Later this year, CARS24 plans to expand into additional Middle Eastern and Southeast Asian regions.
The company’s unprecedented growth and development were made feasible by using product, technology, and data science to drive growth in the pre-owned car market. This vision and structure also enabled clients to have the best possible experience while purchasing a car online from the comfort of their own homes.
- Neha Shah
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