TikTok Helped UNICEF Gather Funds of $200,000 for the Welfare of Children –

Key Insights:

• The global leader in short mobile videos inspired its community to raise awareness and funds for UNICEF in the latest challenge #JoyOfGiving.
• According to UNICEF analysis, 99% of children and young people under 18 are vulnerable and support disproportionately.
• The challenge was run during the holy month of Ramadan and received an overwhelming response with over 2.3 million views and achieving the donation goal of $200,000.
• TikTok hosted a number of celebrities and regional content creators in 17 thought-provoking live sessions.
• The funds will be utilized by UNICEF to deliver crucial resources and relief to children across the MENA region. 

In recent times, TikTok has partnered with UNICEF MENA (the Middle East and North Africa)  to help the community gather information about COVID-19 and its preventive measures.

Background

UNICEF is on frontlines worldwide with responders in this pandemic and provides them information and resources to keep children healthy and safe from sickness and violence. TikTok, a pioneer in short mobile videos with its latest challenge #JoyOfGiving is raising awareness and funds for UNICEF’s mission.

Be Smart: According to UNICEF analysis, the children and young people are vulnerable to coronavirus and urgent action can ensure that children don’t feel the impact of the COVID-19 crisis in the decades to come.

Details: The challenge #JoyOfGiving ran during Ramadan, the month of giving, invited TikTok’s community of content creators to help in the donation drive by participating in 17 thought-provoking Live sessions. 

The campaign received an overwhelming response with over 2.3 million views, easily achieving the donation goal of raising $200,000. UNICEF will utilize these funds to deliver relief and resources to the children and affected communities across the MENA region.

The intrigue: TikTok hosted several celebrities and regional content creators like Yara (@yara), Balqees Fathi (@balqeesfathi), Khalid, and Salama Al Ameri (@khalidandsalama), Carmen Soliman (@carmensoliman), and Raya Abirached (@rayaofficial) for interactive sessions. 

The session focused on UNICEF initiatives to provide essential supplies to children and personal experiences during COVID-19.

UNICEF Mena hosted live sessions on its TikTok page featuring renowned musician and composer Jad Rahbani and senior nutrition advisor Vilma Taylor.

The bottom line: The #JoyOfGiving challenge is an initiative by TikTok for the MENA region to spread positivity in adverse times and raise awareness of the critical issues.

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