Amazon Launches To Replace Souk In Saudi Arabia

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  • has been launched in Saudi Arabia replacing Souq.
  • The eCommerce giant is operating three fulfillment centers and 11 delivery stations with a workforce of more than 1400 across Saudi Arabia.
  • All existing Souq customer credentials, wish lists, delivery addresses, payment methods, and customer support queries have been converted to new accounts.
  • In the wake of the pandemic, eCommerce is booming in the Middle East and this online store brings Souk’s local know-how and Amazon’s global experience.


Amazon and Souq announced the launch of in Saudi Arabia to replace This move came after a year after Amazon rebranded Souq to in the UAE and 3 years after the e-commerce platform was acquired by Amazon in a deal worth $580 million (Dh 2.13billion).

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Ronaldo Mouchawar, founder of Souq and now the Vice President of Amazon in the Middle East and North Africa commented on the launch, said,

“Today marks a key milestone … with, we want to provide what customers have been asking us for the ability to shop a broader selection of both local products and international goods from Amazon.”

He further added,

“Partnering closely with our local and global sellers, we will continue to delight customers in Saudi Arabia by growing our product range while ensuring great prices, fast delivery, and a convenient and trusted shopping experience.”

Shoppers in Saudi can enjoy free next day deliveries on orders above Saudi Riyals 200(Dh196) or can opt for paid same-day delivery to the selected areas of the kingdom. However, Amazon Prime is not yet available on yet. Customers will be able to shop in Arabic or English on both the Amazon shopping app and website.

Shoppers can search for products and pay in local currency or credit/debit cards or opt for cash-on-delivery options and make installment payments from select Saudi banks.

Rafid bin Amin Fatani, Amazon’s head of public policy in Africa and the Middle East said,

“As we launch today, thousands of Saudi businesses use to reach their customers and we look forward to growing this number further in the coming years.”

Expansion on cards

The Saudi eCommerce market is growing rapidly and is anticipated to surpass US$ 25 Billion by the end of the year 2026.  Amazon is building a local logistics and operations network spreading across the kingdom. The company announced a new 226,00 square-foot Jeddah facility and Saudi women will make up approximately 40% of the workforce.

This partnership will encourage Saudi consumers to move further towards digital payments. Ziyad bin Bandar Al-Yousef, managing director of Saudi Payments said,

“This new partnership with Amazon will only serve to strengthen the kingdom’s digital transformation in the payments sector.”

Learn more: Adimo Joins Forces With FutureTech, To Create A True Commerce

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