Are Podcasters using Mobile Game Ads Tactic To Buy Listens?
Mobile game ads help podcast makers reach millions of listeners. Wondering, how is this possible.
The idea is a mobile in-game reward ad is served to players who click on it to gain digital loot. In return, the user downloads a podcast episode in the background.
By tapping on the ad, which may be enticingly rewarded with in-game rewards, players automatically download an episode from a podcast they may have never heard before. It allows the podcast company to claim an additional download and a new listener.
A win-win for all! Game developers require advertising revenue, especially from non-gaming apps. Users receive their favorite rewards in-game. Moreover, podcasters win because downloads are their main metric. However, this brings into question who can be recognized as a podcast listener and what time span to be considered as a download. This is debatable and analysts suggest that it could devalue the main metrics -downloads and listens for ad sales.
According to Bloomberg, ads are inserted into episodes as soon as they are downloaded, so whether or not a user listens long enough for the ads to play, another impression is counted by network sales. A person can listen to an episode even without an internet connection if they tap on the in-app play button on their mobile device. A 30-minute episode’s ads are placed at that point of download, so even if a consumer listens to only 10 minutes, the mid-roll ad at the 15-minute mark is already there, ready to be heard, and counted.
The numbers say it all
Jun Group, an intermediary company helps podcast networks that are enjoying downloads in the mobile game space. As Ashley Carman stated in Bloomberg, the price charged to podcast networks for the ads depends on the target criteria- demographics or attracting listeners. The starting rate for a 20-second ad is $27 per 1,000 website page views. Eventually, podcast networks will be able to sell the resulting audience to brand advertisers for a nice profit over what Jun Group is paid.
There is no mention in the podcast industry of embracing the video game strategy. In fact, podcast ad deals are determined by downloads and not the listening behavior or numbers that remain undisclosed. Additionally, podcast ads are not programmatic which means the ads with downloads are not served in real time. In other words, the ad is still counted even if the podcast is deleted without ever being opened. Podcaster Scott Saslov, who uses the in-game reward ads tactic told Bloomberg,
“Don’t rely on exclusively because at some point you’re going to want as much organic and authentic growth as you can get.”
He also pointed out that in-game reward ads aren’t exclusive to podcasters but publishers also use this strategy to increase traffic.
The audio industry is growing
There are heavy investments in the audio industry. Companies are making the best possible move to recover it. They are increasing the reach of podcasts and bringing more ad revenue. The way ads are placed in podcasts has changed significantly over the last couple of years. It is projected that the industry will generate $2 billion in revenue this year and $4 billion by 2024. The growth is not because of a high number of podcasts or listening but advances in ad tech that allows advertisers to better target audiences and encourage them to spend more money.
Interesting Read: Targetspot and Gadsme Unites to Launch In-Game Audio Ads
Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation Partners” category. This category will include video-specific measurement deals with TikTok, Snap, Roku, Fireworks, and TalkShopLive. This partnership will help to measure any sales that come from ads.
Interesting Read: Walmart Connect: Walmart’s Ambitious Advertising Plans For Its Programmatic Platform
Expanding their ad business
In recent times, Walmart has expanded impressively and has a $2 billion ad business. As Walmart’s ad business rebranded to Connect last year, it’s added new partners and ad tech companies since settling on The Trade Desk as a DSP tech provider. Advertisers and brands can buy ads with Walmart data through The Trade Desk, Walmart’s ad platform. The company added eCommerce search ad specialists such as Pacvue, Skai, and Flywheel Digital as partners in 2021. The Walmart Connect program also welcomed 14 additional analytics and ad optimization companies in July.
In the expansion mode, the retail media platform partners with TikTok and Snap to measure social commerce, Roku for CTV ads, Firework, and TalkShopLive for live shopping content. Seth Dallaire, executive vice president and CRO of Walmart, wrote in a post,
“As the media funnel continues to collapse, advertisers are realizing the opportunity to reach shoppers on leading platforms where they are increasingly spending their time.”
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The Innovative Partners
Walled gardens like Roku, TikTok, and Snap aim to demonstrate their ad platforms’ value.
The Snap agreement is a “first-of-their-kind type partnership”. It will bring advertisers Snap Ads, Collection Ads, and Snap AR with Walmart Connect geo-based measurement of omnichannel sales lift. This is the first time advertisers can buy Snap ad units through Walmart Connect and get in front of the unique Snapchat audience (75% of 13-34 year-olds in the U.S.), who hold over $1.9 trillion in spending power.
TikTok and Snap will not have their inventory available through The Trade Desk’s Walmart DSP. They are walled gardens and as a result, no outside programmatic trading desks are allowed.
The first-to-market pilot between TikTok and Walmart Connect will provide advertisers with the opportunity to serve in-feed ads on TikTok, leveraging the impact of TikTok’s sound-on full-screen video format together with Walmart Connect’s targeting and measurement.
Unlike other walled gardens, TikTok’s ad platform is widely regarded as under-attributing its own revenues. Whereas, other walled gardens generally over-attribute in their own favor. The reason behind this is that TikTok uses last-click attribution and a session-length attribution window, so it will miss sales if users don’t click and convert immediately.
Walmart recently partnered with Roku to make TV streaming the next e-commerce shopping destination. Streamers can purchase featured products fulfilled by Walmart directly on the streaming TV platform. Walmart Connect will connect brands to customers through the T-commerce platform on Roku. Advertisers will receive insights on the effectiveness of Walmart Connect measurement.
Walmart is also working with live video platforms with sponsored brand placements- TalkShop Live and Firework to produce online sales programming on Walmart.com. Walmart is testing the new service on brands such as J&J, P&G, and Samsung, among others. The program on Walmart Connect’s advertising platform is not automated but a managed service. Brands will get the performance reports of how ad campaigns influenced sales on TikTok, Snap, and Roku.
Interesting Read: Foodpanda Forays Into Adtech In Partnership With Group M
A tight race
With its ad platform, Walmart competes with Amazon, which has also invested in live shopping programs. In addition, Amazon’s roaster of talent streams sales events, most prominently on holidays and Prime day. Roku and Pinterest have already partnered with Kroger to enter the market, and Kroger’s own ad business has been expanded with PubMatic and Magnite.
Marketers and publishers are keen to discover how consumers react to social media advertising by making purchases or engaging with it. Even though social commerce is still in its infancy, Walmart’s partnerships with social media platforms show that they are proving that their ads do lead to sales. Rich Lehrfeld, Walmart SVP and GM of the Walmart Connect group told AdExchanger,
“Over time you’ll see our partnerships starting to expand into different areas that are really what our advertisers, or what we call our customers, as well as suppliers and sellers are asking us to do because they love our measurement.”
Advertisers can leverage Walmart’s unparalleled first-party omnichannel data to deliver measurable sales performance. Furthermore, it integrates with several PPC management tools that are used by eCommerce businesses.
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MMP Worldwide Partners With Bidstack In MENA
MMP Worldwide announces a new exclusive partnership with Bidstack, the leading in-game ad tech platform across MENA. They aim to offer the next generation of programmatic in-gaming solutions to the market.
Bidstack is the leading in-game advertising and video game monetization platform that enhances the gaming experience with immersive advertising. It offers a range of non-intrusive brand opportunities with a worldwide reach. It provides multi-solution advertising access to the world’s biggest video games through ad formats like native in-game, in-menu, and rewarded video placements.
How is this partnership beneficial?
The opportunity for in-gaming advertising has been growing exponentially over the past few years. The MENA games market has quickly emerged as a key growth region for the global video game industry. Research estimates gamers reached 65.32 million in 2021, rising to 85.76 million in 202 in the region alone.
With MMPWW’s partnership, Bidstack will be able to scale immersive solutions across the Middle East and North Africa. With MMPWW‘s programmatic expertise, it can connect with consumers on the platforms they use most often with multiple activation options and unique experiences.
MENA is on its way to becoming a global hub for gaming, which is why this partnership is an important step for the investment scene in the region. This rapidly evolving space offers advertisers a great opportunity to take advantage of programmatic in-game advertising.
Businesses are increasingly turning to in-game advertising with impressive results – with over 3 billion gamers across the globe.
Interesting Read: Targetspot and Gadsme Unites to Launch In-Game Audio Ads
And that’s what they said
As reported by CampaignME, Walid Ramadan, general manager of MMP Experiences commented,
“This is one of the biggest launches we have done. We are continuing to set the agenda for the region by bringing the most innovative and cutting-edge solutions to our clients as they look to increase their digital presence in new ways, particularly as new opportunities continue to emerge in the sporting industry. By partnering with Bidstack we can offer these ground-breaking in-gaming formats, minimising disruption to the end user experience and helping marketers reach a new, engaged audience.”
Lewis Sherlock, EVP, Bidstack Technologies and Partnerships said,
“We’re delighted to be working with MMPWW across the MENA region to deliver authentic brand experiences that fit in seamlessly with the gameplay.
MENA is an important strategic market for Bidstack, and this innovative new partnership will help extend our sales effort into previously untouched markets. MMPWW will become our first buy-side enterprise sales partner in the region, and we are looking forward to working closely with them to unlock gaming as an engaging and effective new ad channel for their partners.”
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Foodpanda Forays Into Adtech In Partnership With Group M
The largest food and grocery delivery platform Foodpanda officially announced the launch of panda ads, its suite of advertising technology (AdTech), and marketing solutions.
Originally introduced as a proof-of-concept in 2021, panda ads enable brands to reach millions of digital-native consumers beyond traditional channels. With the launch, foodpanda unveiled a suite of integrated advertising features, including the Foodpanda app, digital marketing assets, and new partnership programs. Through panda ads, foodpanda aims to help brands increase their visibility and reach, improve sales conversion, and build brand awareness to drive sales.
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Accelerating the growth of Panda Ads In partnership with Group M
Food Panda has joined forces with leading media investment agency Group M in line with this launch. This partnership allows GroupM clients to tap into the fast-growing AdTech space by activating Foodpanda’s in-app advertising and other media assets and collaborating with foodpanda on brand partnerships and campaigns. The partnership spans seven markets – Singapore, Malaysia, Thailand, the Philippines, Pakistan, Hong Kong, and Taiwan.
Kiranjeet Singh Purba, senior director of advertising and partnerships at foodpanda, said in the blog post,
“foodpanda has worked extensively to improve our ads solutions over the past year, and we are excited to offer advertisers a new, full suite of ad solutions with panda ads. We are especially thrilled to kick off our panda ads launch with a partnership with leading agency GroupM, and believe this will help their clients tap into new areas of digital marketing in Asia.”
Meanwhile, Toni Ruotanen, head of commerce for APAC at GroupM Nexus, commented,
“Our partnership with panda ads covers an extensive region – across seven markets – opening up expansive possibilities for our clients in the digital and mobile space to enhance their brand visibility and increase business impact. panda ads’ innovative tech will see a great degree of personalization and targeted advertisements, which charts the way forward in retail media.”
With GroupM, Food Panda aims to bridge the online gap between brands and customers as well as enhance its Adtech vertical.
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Bridging the online gap for advertisers
As an integrated advertising solution, panda ads offers a full suite of advertising options, from static or carousel images to videos and lead-generating ads.
Brands can also leverage Foodpanda’s social media channels and enter collaborative partnerships across Foodpanda’s verticals. These build brand visibility and allow for performance tracking and monitoring. panda ads support brands with their digital marketing campaigns by providing-
- Using Panda ads, brands are able to plan and execute their digital marketing campaigns more quickly.
- Ad campaigns are designed and managed directly on Foodpanda’s platform which results in quicker implementation. In just two weeks after campaign approval, foodpanda’s ads can go live.
- Ad assets also have prime visibility on the order tracking page, which captures consumers’ attention for a longer period (up to 30 minutes for quick-commerce deliveries, for example), and as a result, video ads have a 70 to 80 percent completion rate.
- Advertisers tailor their campaigns to incorporate a variety of solutions, ranging from in-app advertising to digital marketing channels, depending on their unique objectives.
- Furthermore, foodpanda provides the largest reach in the region, across 11 markets — Singapore, Malaysia, Thailand, the Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh, and Pakistan, providing the widest coverage among all on-demand delivery players in the region.
- Advertisers can run ads across all foodpanda verticals – including food delivery and pick-ups, grocery deliveries via Pandamart, and foodpanda shops. The Panda Ads network is ideal for brands who want to reach digital-native consumers who value convenience and order food and groceries regularly.
- Lastly, foodpanda offers exclusive advertising to selected partners with exclusive opportunities to collaborate with its beloved brand ambassador, Pau-Pau.
Brands that have already signed up for panda ads span a broad range of industries, including Tiger Brokers, Heineken, Huawei, and many others. Globally, the market potential for AdTech is expected to reach US$1 trillion by 2030. Separately, food panda’s parent company, Delivery Hero, predicted that AdTech services would generate more than €2 billion by 2024 or 2025.
Panda ads are designed to offer a seamless experience in the native app environment. It will support brands from the start to the end campaign journey- from ideation, activation, and measurement.
Interesting Read: The Journey From Deterministic To Probabilistic Marketing
Targetspot and Gadsme Unites to Launch In-Game Audio Ads
Targetplay, Targetspot’s gaming division, announced a new partnership with Gadsme, a global in-game monetization platform. The latter is adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation, and Lion Studios. Gadsme’s supply side network of mobile game studios will be accessible at scale to Targetplay demand partners across the USA, Europe, LATAM, and APAC.
Gadsme specializes in non-intrusive ad formats and works with some of the largest gaming and advertisers worldwide. It includes clickable performance-based In-Game ads, to serve the entire advertising world with measurable KPIs and maximize revenue for game studios. Guillaume Monteaux, CEO of Gadsme, said,
“We are focused on delivering best-in-class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format – jointly developed with Targetplay – is designed to maximise audio KPI’s and minimise user disruption.
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The most premium inventory in the market
Targetspot, an adtech company and a pioneer in the audio industry has the vision to open a new arena of opportunities in the audio advertising industry. Mario Cabanas, General Manager at Targetspot stated,
“Mobile gaming advertising spending is forecasted to reach 130 billion dollars worldwide in 2025*, a great opportunity for audio ads who are preferred by 75% of mobile users over video ads** because they allow the gamer to keep playing”, stated Mario Cabanas, General Manager at Targetspot.”
Adam Pattison, Global Head of Targetplay, said,
“Our advertising partners have been experimenting with in-game audio, and our partnership with Gadsme gives them access to some of the most premium inventory in the market today.”
Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. The Targetspot platform provides advertisers and publishers with end-to-end integration for contextually targeted, cookie-free campaigns involving direct and programmatic buying.
Interesting Read: Have You Played Netflix Games?
Meta Audience Network Announces Rewarded Interstitial Ads
Meta Audience Network announced a new ad format ‘Rewarded Interstitial Ads’ on Wednesday. The rewarded interstitial ads are new, user-friendly, skippable format. It allows game developers to reward players in-game after completing a video view, encouraging longer sessions.
How rewarded interstitial ads work
In the blog, the company said place the ads at gameplay moments when rewarding players is suitable. The players can opt out after 5 seconds of ads played. However, they can also receive an in-game reward, like coins or extra lives for viewing the full video.
In its blog post, the mobile monetization platform explained how rewarded interstitial advertising helps game developers:
Improve user experience: This skippable, non-intrusive ad format doesn’t interrupt players during application events resulting in higher retention.
Increase session length: By offering rewards for watching the ads, gamers are motivated to continue playing, resulting in fewer lapsed players.
Make an impression: These interactive, full-screen ads can grab attention when placed at natural transition points or breaks in the game like in-between activities or game levels.
Monetize more players: Rewarded interstitials can be tested to monetize players who may not engage with rewarded video and in-app purchases.
Interesting Read: Your Ultimate Guide to Understanding Gaming Advertising
Best practices for implementing rewarded interstitial ads
Take a closer look to implement the new ad option including a review of the in-game economy and consider the placement strategically to avoid cannibalizing other ad formats. To test the effectiveness of ads, add a pre-prompt screen at the beginning of the video to inform players what rewards they will receive.
Manish Gajria, Director, Product Management at Meta said,
“Publishers told us they wanted new opportunities to monetize gaming apps, and we listened. We’re proud to launch rewarded interstitial ads: an improved consent-driven interstitial experience aimed at driving higher eCPMs and increased player engagement for Instant Games and native mobile game apps. Next, our teams will look into ways publishers can get the most out of this innovative format by sharing best practices and recommendations.”
Interesting Read: Have You Played Netflix Games?
Hypermedia Launches Z gallery, A premium OOH Art Experience
Hypermedia launched its latest Out-Of-Home (OOH) media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than 550 digital and static assets artistically designed to empower brands with a premium media “Art Experience”.
Hypermedia adapted three main criteria in the launching of its latest media collection, “Z Gallery – The Art of Media”. An OOH media oasis stretches across one of the world’s most vibrant cities along Dubai’s highway linking the seven emirates.
Interesting Read: MediaMix And Starzmedia Launched OOH Advertising Across UAE
What exactly is “Z Gallery”?
It is a new concept of presenting brands as artworks and masterpieces, across a wide variety of art displays, spread in different locations and sizes. Z Gallery transforms the world’s most luxurious business destination, the Sheikh Zayed Road(SZR), into an extraordinary media gallery with the help of data measurement and audience analytics. As a result, creating a unique media positioning in the heart of the city and an unprecedented DoOH/OOH experience. Hypermedia’s Managing Director Gerard Rustom said,
“Our media assets are more than just screens and advertising platforms. We are turning them into an ultimate art experience and have dealt with every asset as an artwork by itself.”
“We believe that advertising campaigns is a form of art, and we want to provide the most artistic displays for our clients and partners. It is the ultimate opportunity for businesses to create an impact on the move and connect with their audiences across a collection of artistic displays spread across Z Gallery.”
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“Z Gallery” leverages Hypermedia’s largest OOH media network and strategic location on SZR to reach residents, businesspeople, and tourists. Through its various artistically designed assets, “Z Gallery” provides an OOH media network divided into three main sections: The Artists, The Collection, and The Signature-Naming Rights.
The Artists: 12 digital bridges creating premium and engaging DOOH media opportunities for brands across SZR, reaching more than one million riders per day.
The Collection: A wide variety of media assets uniting the different art pieces:
a. The Tableau: 24 static bridges distinguished in style, drawing attention with frames, format, and finesse.
b. Iconic Art: The largest OOH structure distinguished by its size and unconventional shape. c. Masterpiece: In a classic masterpiece, two backlit mega tableaux ascend above the clutter with their grandiose landscape, making brands stand out from the crowd.
d. The Sculptures: Six verticals stand out due to their unconventional shape and size.
e. Graffiti: With 470 pillars that span Dubai Metro’s Red and Green lines, brands can create effective sequential ad campaigns through the most original form of media expression.
f. The Portrait: One large portrait backlit wall that gives a unique opportunity for brands for an unmissable landmark to take the stage and reinforce their presence in the heart of the city.
g. The Canvas: One large landscape backlit wall creating a spacious and wide platform for brands to stand out
Signature – Naming Rights for Dubai Metro Stations: A crucial opportunity for marketers to dominate one of the UAE’s most visible OOH media platforms. A powerful and iconic platform for brands to create impact where it matters.
Through a joint effort of Hypermedia and DigitAll, W Group subsidiaries transformed Sheikh Zayed Road OOH media landscape into the “Z Gallery” brand experience.
Meta and JioMart Will Launch Chat-To-Cart Services In India
Meta and Jio Platforms have announced the launch of an end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat.
It will allow people in India to browse the JioMart catalog, add products to their cart and pay via local payments rail UPI without ever leaving the instant messaging service. People in India can simply start shopping on JioMart through WhatsApp by sending ‘Hi’ to the JioMart number. Recently, WhatsApp received approval to expand its UPI-powered payments service to 100 million Indians after several delays. Mark Zuckerberg, CEO of Meta, said in a statement,
Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.
JioMart on WhatsApp allows Indians, including those who have never shopped online before, to browse JioMart’s entire grocery catalog seamlessly. WhatsApp chat allows shoppers to add items to their cart and complete their purchases without leaving the chat.
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways, fueling economic growth in the country.
The JioMart on WhatsApp experience will revolutionize the way millions of businesses across India connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.
Interesting Read: GroupM’s outcome media specialist ‘Xaxis’ launched a new programmatic media commerce solution in India
Meta’s investment in Jio Platforms
Meta owns a substantial minority stake in Jio Platforms, the country’s largest telecom operator with over 421 million subscriber lines. Additionally, Jio announced it will invest $25 billion in the country’s 5G launch in October and hopes to reach “every town” by the end of next year.
This $221 billion Indian conglomerate is attempting to take on Amazon and Flipkart in the Indian market with JioMart. While Reliance Retail is the country’s largest retail chain, it offers limited e-commerce products at the moment. Mukesh Ambani, Chairman, and Managing Director, Reliance Industries said,
Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.
He further added,
One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.
Procter & Gamble Support Trade Desk’s Unified 2.0
Unified ID 2.0 (UID 2.0), the privacy-conscious identity framework spearheaded by The Trade Desk, is winning the support of Procter & Gamble, one of the largest advertisers in the world.
P&G senior executive Eric Austin said,
“P&G supports new solutions like Unified ID 2.0 that are designed to help improve the U.S. consumer advertising experience. Advertisers and publishers need a consumer-centric identity solution that will raise the bar on privacy.”
The CPG giant is the latest major ad player to join the growing list of brands, agencies, streaming platforms, publishers, and ad tech suppliers supporting and embracing UID 2.0. Last year, P&G reclaimed its top spot as the biggest advertiser.
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UID 2.0 aims to provide a new identity framework for the open internet, with user transparency and privacy controls, flexibility, and interoperability key to its offering. The need for an alternative to cookies is necessary as consumer privacy takes center stage around the world. UID 2.0 creates an identifier from a hashed and salted email address, which is regularly regenerated to enhance security and give consumers greater control over how their data is used.
In digital channels, such as connected TVs and mobile apps, cookies are largely irrelevant. Furthermore, it aims to take the place of third-party cookies, which Google plans on deprecating in the second half of 2024. The changes Google made to its deprecation plans have actually helped its push to develop and deploy UID2, which has been integrated with Disney, Amazon Web Services, and Vox Media. The Trade Desk and Disney Advertising expanded their partnership in July to integrate Disney’s Audience Graph with UID 2.0.
Jeff Green, co-founder, and CEO at The Trade Desk said,
“P&G continues to be a force in moving the digital marketing industry forward. P&G recognizes that we need to work together as an industry to develop new identity solutions that preserve value for advertisers and publishers, and control for consumers.”
Interesting Read:And Google Does It Again, Delays Phaseout of Third-Party Cookies
MediaMix And Starzmedia Launched OOH Advertising Across UAE
OOH company Media Mix Advertising and Starz Media join forces to launch OOH advertising across the UAE. Paul Abouchacra, who is in charge of Media Mix Advertising, is an experienced man in the UAE when it comes to out-of-home advertising.
Media Mix’s vision is to become one of the world’s leading outdoor media companies while steadily expanding its market presence. In Dubai, UAE, it seeks to offer brands professional, visible, and targeted exposure in the city’s landscape by strategically placing outdoor advertising mediums.
As a result of the strategic alliance between StarzMedia and Media Mix, both companies gained mutually beneficial results. StarzMedia, Danube’s sister company, provides 528 bus shelters and mupis for the entire city of Dubai.
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Working together
Image Credit: Campaign Middle East
As a result of the acquisition, Media Mix and Starz Media now own 25 unipoles in Dubai. Four of them were acquired on 1st May. They can be found opposite Dubai Festival City, with two unipoles on Al Rebat Street and two on Nadd Al Hamar Street. A recent acquisition involved 21 unipoles installed along 30 kilometers of Sheikh Zayed Road between Jebel Ali and Dubai Parks. Moreover, a full takeover of Abu Dhabi theme parks was achieved through the booking of 21 unipoles along the total stretch of 60 kilometers on Sheikh Zayed Road.
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