YouTube & Music Industry Forge AI Alliance for Artist Protection
Artificial Intelligence (AI) is advancing more quickly than ever. Along the process, it is fostering innovation, igniting fresh perspectives, and even changing entire sectors. It is clear that YouTube aggressively accepts this technology with a persistent commitment to...
Google Rolls Out Advert Target Frequency For YouTube Campaigns
Google rolled out ad frequency targeting for YouTube campaigns. Showing the same ads to the same people, again and again, neither benefits the advertisers nor the viewers. However, can affect the brand’s reputation. So, achieving the right video ad frequency for both...
Nielsen Launches Four-Screen Ad Deduplication For YouTube
Media buyers can now reduce overlapping purchases with Nielsen’s new Four-Screen Ad Deduplication product, which compares audiences across desktop, mobile, CTV, and linear. (There is something new about the four-screen equation: CTV versus linear.)
Interesting Read: Is...
Google Introduces New Ad Tools, YouTube Short Ads Are Coming
Google has announced numerous new ad tools at its Google Marketing Live event, including new ad options for YouTube Shorts, new layouts for Responsive Display Ads, improved analytics, and new ad testing options.
YouTube Shorts
YouTube has been teasing ads on Shorts since last...
Bridging The Gap: Is YouTube Unifying Linear And CTV Ad Buying?
The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...
On Connected TVs, YouTube Makes Its Ads More Shoppable!
YouTube makes its ads shoppable on Connected TV (CTV). The video action campaigns expansion to Connected TV will help advertisers reach more potential customers. Video action campaigns combine inventory from Google and YouTube video partners and now YouTube CTV. Advertisers...
YouTube Introduces New Audio Ads To Target Music Fans
In a bid to help brands grow further and better reach music fans on its platform, YouTube launches new audio ads and music lineups.
With people shelter-in-place due to pandemic and music concerts are closed, users are increasingly turning to YouTube to listen to a podcast...
Google Plans To Turn YouTube Into A E-commerce Giant
Google enters the e-commerce space and plans to turn YouTube into the shopping next shopping destination. Google might soon transform its video streaming platform Youtube into a new strong contender for e-commerce like Amazon and Alibaba. On recent call earnings, Google CEO...
YouTube Tests New Shoppable Video Ads Tools
Amid a pandemic that created havoc around the world that resulted in prolonged store closures. This has led brands to advertise their products online to drive sales as more people are online now. To make things easier for them, YouTube has introduced new direct response...
YouTube Reorganizes Its Measurement Program With Five New Partners
Google made notable changes to the line up of partners of its YouTube Measurement Program(YTMP) that debuted in 2017 to give advertisers access to trusted and independent solutions for driving and tracking the marketing performance of the video site.
Google made some tweaks...
